Louisville HVAC: 3.2x More Booked Jobs by Combining LSAs, PPC, and GBP
Louisville HVAC company · HVAC · Louisville, KY
| KPI | Before | After | Change |
|---|---|---|---|
| Booked jobs per month | 28 | 90 | 3.2x |
| Cost per booked job | $162 (organic only) | $94 (blended) | -42% |
| LSA cost per lead | N/A | $48 | New channel |
| Off-season revenue (Apr–May) | Down 35% YoY | Up 22% YoY | +57 pts |
| Google reviews | 47 (4.5★) | 186 (4.9★) | +139 reviews |
$4,500 (LSA + Google Ads + management)
120 days from kickoff to peak booked-job rate
The challenge
A Louisville HVAC company was relying entirely on word-of-mouth and a stale website. They had a verified Google Business Profile but no reviews strategy, no paid search, and no Local Service Ads. Booked jobs were stuck at roughly 28 per month, mostly during emergencies, and the off-season was painful.
The approach
- Stood up Google Local Service Ads with proper categories, license verification, and a tiered services list.
- Cleaned and expanded the Google Business Profile with seasonal service posts (heating, cooling, maintenance plans).
- Built a Louisville-only Google Ads account with separate campaigns for emergency repair, install, and maintenance.
- Wrote three high-intent landing pages with a same-day-service promise, click-to-call, and embedded availability widget.
- Implemented a review pipeline: technicians text a review link from the job site, owner approves, system sends.
- Rolled out a missed-call-text-back automation so every after-hours call became an SMS conversation within 60 seconds.
- Added FAQ schema and HVAC-specific service schema to every landing page so AI engines could parse offerings cleanly.
The results
- Booked jobs grew from 28 to 90 per month — a 3.2x lift — within 120 days.
- Off-season revenue flipped from -35% YoY to +22% YoY by smoothing demand with paid search.
- Cost per booked job dropped 42% as the LSA channel matured and review velocity climbed.
- Map pack rankings improved across "HVAC Louisville", "AC repair Louisville", and 22 neighborhood-modified terms.
- Owner now has a predictable lead pipeline and stopped panicking before every off-season — the original ask.
Why Louisville businesses trust us
Founder-led
Every account is run by Dustin Hobbs, the founder — not an account manager.
No contracts
Month-to-month engagements. Cancel any time — we earn the next month with results.
Lab-tested framework
Hypothesize, test, measure, scale. Every campaign is treated like an experiment with reportable KPIs.
Family-owned in Louisville
Headquartered in Louisville, KY. We work the same market your customers live in.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · Louisville HVAC: 3.2x More Booked Jobs by Combining LSAs, PPC, and GBP — HVAC · Last updated
Frequently asked questions
Want results like these for your hvac business?
Book a free 30-minute Louisville strategy call. No contract, no pressure — just a real plan.