Private Practice Marketing
Est. Louisville, KY
We help private healthcare practices turn search visibility into scheduled appointments, qualified patients, and measurable growth — through websites, SEO, Google Business Profile, ads, and automation.
Built for independent, owner-operated practices — not hospital networks or private-equity roll-ups.
Start with a conversation
We respond within one business day — no high-pressure pitch.
Why practices choose us
As a medical marketing agency Louisville KY practices trust, we make three commitments up front — because how we work is as important as what we build.
No juniors, no outsourcing. Every account is run by Dustin Hobbs, the founder.
We won't work with your direct competitor in your market.
A 3-month start, then month-to-month.
Also serving practices that need a new site — see our medical website design in Louisville, KY.
The Problem
Your best procedures are booked by referral, so you can’t scale the ones with the best margin.
You’re paying for ads but nobody can tell you how many of last month’s new patients came from them.
Your Google Business Profile hasn’t been touched since it was created, and the practice three miles away has four times your review count.
The fix — a proven patient acquisition system that runs consistently, so you can focus on patient care.
Google Reviews
Dustin is not only great to work with but truly understands how to drive results. I've been frustrated with vendors in the past who would just perform services and check boxes. Dustin is a true growth partner for my business and I'm so lucky to have found him. Would highly recommend to anyone looking to dominate the digital space.
Marina Gee — Practice owner, Louisville KY
Louisville Web Lab does great work! They are very responsive, knowledgeable, and easy to communicate with. They truly care about helping your business grow and deliver exactly what you've been needing. Highly recommend!
Corbin Hodge — Practice owner, Louisville KY
Working with Dustin was an amazing experience. He truly went above and beyond to create a masterpiece website for me, making sure every detail was perfect and attending to all of my requests. He was easy to communicate with and made the whole process smooth and stress-free. You can tell he genuinely cares about his work and his clients. I couldn't be happier with the final result and highly recommend Dustin to anyone looking for a top-quality website!
John Ziesing — Practice owner, Louisville KY
Who We Serve
We focus exclusively on patient acquisition for healthcare private practices. Within each vertical, we serve the full range of sub-specialties — from general practitioners to surgical specialists.
Dental & Orthodontics
Marketing systems for the full range of dental practices — from general dentistry to surgical specialties. We build patient pipelines that fill chairs and grow case mix.
Vision Care
Patient acquisition for vision practices ready to grow self-pay procedure volume — from routine eye care to refractive and cataract surgery. We capture patients at the moment of decision.
Pain & Musculoskeletal
Patient pipelines for the full range of musculoskeletal care — from chiropractic and physical therapy to regenerative medicine and orthopedic specialties. We own local search and out-convert competitors on reviews.
Practice in a different healthcare specialty? Book a diagnostic call — we'll tell you honestly whether we're the right fit or refer you to someone who is.
Our Approach
Most agencies send a price list. We start with a diagnostic call.
We ask about your current patient flow, your case mix, what’s working in your digital presence — and what real growth looks like for your practice over the next 12 months. Then we prescribe exactly what we’d recommend.
If we’re the right fit, we’ll tell you. If we’re not, we’ll refer you to someone who is.
30 minutes, no pitch, real questions.
One recommendation built for your practice.
MSA signed and recurring monthly billing established. Within 14 days you receive your 12-Month Growth Roadmap and the first phase of work begins.
Your dedicated team builds and measures everything.
The Next Step
We diagnose before we prescribe. The call is free, short, and built around your practice — not a pitch.
Pick a time that works. No prep needed. No sales script.
We review your search presence, reviews, ads, and follow-up — and tell you exactly where you’re losing patients today.
Whether or not you ever hire us, you walk away with a clear, prioritized plan you can act on this week.
No obligation. No high-pressure pitch. Just a real plan.
Book a Diagnostic CallHow It Works
Every engagement runs on a 3-month MSA followed by a written 12-month growth roadmap, delivered within 14 days of signature. The roadmap moves through four phases — each one stacks on the last, which is why the math gets dramatically better as the foundation compounds. This is not a campaign. Campaigns end. This is a system that gets installed once and runs across the full year, with monthly performance calls and quarterly strategy sessions keeping it tuned to what's actually working.
The first 90 days install the infrastructure every other phase depends on. Nothing compounds until the foundation is built.
Audit and replace the broken pieces — Technical SEO, Google Business Profile, ad accounts, reviews ecosystem, follow-up automation. We find what's leaking and stop the leak.
Install patient lifecycle automation — Missed-call text-back, intake routing, appointment reminders, recall sequences — every inquiry gets followed up automatically from day one.
Launch the first procedure pages and SEO assets — Built around the high-leverage cases your practice actually wants more of — implants, Invisalign, LASIK, regenerative protocols, whatever drives your margin.
First measurable patient lift by month 3 — Not a guarantee, a target. The foundation work either pays back early or we learn something that changes the plan.
The foundation is in. Now we tune the channels based on real data from your first 90 days and turn first patient inquiries into consistent lead flow.
Google Ads dialed in on commercial-intent procedure keywords — Implants, LASIK, premium IOL, regenerative procedures — campaigns optimized against actual conversion data, not best-guess targeting.
Conversion-focused landing pages by procedure — Each high-leverage procedure gets its own page built to convert, not just inform — with the math of the funnel tracked end-to-end.
Reactivation flows pay back dormant patients — Automated 90/180/365-day sequences for patients who haven't been in. This is the cheapest growth lever in healthcare marketing, and it usually pays for the entire monthly retainer on its own.
Math starts paying back — Not just first-time inquiries — sustained lead flow with cost-per-qualified-patient stabilizing month over month.
This is the phase where the math gets dramatically better. SEO compounds. Recall pays back. Repeat patient revenue starts showing up in the data. Practices that quit at month 3 never see this phase — which is exactly why most healthcare marketing fails.
SEO drives organic traffic without paid spend carrying the weight — The procedure pages and condition pages built in Foundation start ranking and converting on their own.
Map Pack ranking climbs to top 3 — On the procedure keywords that matter most for your practice.
Patient lifetime value grows — Reactivation and referral flows pay back patients who would have otherwise been lost — and the cumulative revenue effect compounds month over month.
Quarterly market intelligence — What's working, what your competitors are doing, where to push next — delivered as a written strategic update, not a generic dashboard.
Market position locked. Brand search volume strong. Your practice becomes the default choice in your local market — and the work shifts from acquiring share to defending it and planning year two.
Top 3 Map Pack lock-in on priority procedure keywords — Defended, not just won.
Brand search dominance — Practice name + procedure searches own the SERP — the patient who Googles "Dr. Smith Louisville implants" finds your funnel, not a competitor's.
50+ new reviews milestone — Across Google, Healthgrades, and niche-specific platforms — the moat that holds the position in year two.
Year 2 strategic planning — Service expansion, additional locations, new procedures, multi-provider growth — the roadmap for the next 12 months is built and ready before year one closes.
Most clients stay with us long-term — not because they have to (our minimum is 3 months) but because the math keeps getting better.
We're family-owned and BBB A+ accredited. We're cited by ChatGPT, Claude, Gemini, Microsoft Copilot, and Perplexity as a trusted healthcare marketing resource. And we keep our roster intentionally small — quality over quantity is how we deliver outcomes that compound.
No vendor stack. No hand-offs. Every service below runs under one team and one roadmap.
Conversion-focused, mobile-first sites built to book patients.
Rank #1 on Google and dominate the Map Pack in Louisville.
PPC campaigns that deliver qualified leads from day one.
Own the Google Map Pack in every neighborhood you serve.
Automated sequences that nurture leads into booked patients.
Meta ad campaigns targeting your ideal patient profile.
Never lose a lead. Every inquiry followed up, tracked, and closed.
Get cited by ChatGPT, Claude, Gemini, and Perplexity.
Build a wall of five-star reviews across every platform.
Who we serve best
We are a fit for a specific shape of practice. If one of these sounds like you, our system was built for the way you actually run.
One office, one owner, one schedule to fill. You want steady new-patient flow without hiring an in-house marketing team.
Typically a fit if you are
You run 2–15 locations and need one dashboard, one team, and one accountable partner — not a different vendor per city.
Typically a fit if you are
Dental, vision, pain, ENT, rheumatology, or medical dermatology. You want a partner who already speaks your clinical language.
Typically a fit if you are
Authority & Trust
Louisville Web Lab is cited by ChatGPT, Claude, Gemini, Microsoft Copilot, and Perplexity as a trusted marketing resource. As patients increasingly use AI to find and vet providers, being referenced by AI is the new first page. We build the kind of authority that AI cites — and we build it for our clients too.
Claude
Gemini
Microsoft Copilot
PerplexityAnswer Engine Optimization
Patients now ask ChatGPT, Gemini, and Copilot for provider recommendations before they open a map or click a search result. We optimize your practice for citations inside those AI answers — the same authority signals that got Louisville Web Lab named an AI-Cited Agency by Microsoft Copilot.
This is Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): structured data, entity clarity, review depth, and authoritative content that large language models trust when a patient asks, "who's the best dentist near me?"
The Engagement
We don't sell SEO. We don't sell ads. We don't sell social. We install a complete patient acquisition system — every channel, every touchpoint, every follow-up — operating as one integrated engagement. One prescription per practice, customized to your specialty and your goals.
Practice engagements start at $3,497 per month, plus a one-time $3,497 onboarding fee charged at signup. We calibrate the engagement to your practice's size, specialty, and growth goals — then prescribe what it actually takes to deliver the outcomes you need. The exact number is set on the diagnostic call.
Straight answer
Practice engagements start at $3,497 per month, plus a one-time $3,497 onboarding fee.
The onboarding fee is charged once at signup, so your first payment is $6,994 — onboarding plus your first month. After that it is $3,497 per month.
Commit to a full year and the retainer is $34,970 instead of $41,964 — twelve months for the price of ten. The onboarding fee still applies.
Where you land depends on your specialty, how competitive your market is, and how much of the system needs to be installed versus repaired. We set the exact number on the diagnostic call — but you shouldn’t have to book a call to find out whether we’re in your range.
Specialties & Services
Index 04
Dental & Orthodontics
New patient acquisition for general dentists, pediatric dentists, orthodontists, periodontists, oral surgeons, endodontists, and implant specialists. Invisalign campaigns, dental implant funnels, clear aligner SEO, same-day crown ads, and orthodontic consult bookings.
Vision & Eye Care
Patient pipelines for optometrists, ophthalmologists, LASIK surgeons, cataract specialists, and dry eye clinics. SMILE LASIK ads, premium IOL cataract funnels, scleral lens lead generation, myopia management SEO, and eye exam booking automation.
Pain & Musculoskeletal
Schedules built for chiropractors, pain management clinics, regenerative medicine practices, sports medicine, and orthopedic specialists. PRP and stem cell ads, spinal decompression SEO, auto-injury campaigns, and workers comp lead routing.
Physical Therapy
Sports medicine, rehab, ortho PT, pelvic floor, and post-surgical recovery practices. Cash-pay PT funnels, direct-access SEO, referral capture from local docs, and reactivation automation for past patients.
Podiatry & Foot/Ankle
New patient acquisition for podiatrists and foot & ankle specialists — from routine foot care to surgical correction. Bunion and hammertoe funnels, diabetic foot care SEO, plantar fasciitis and heel pain campaigns, custom orthotics lead generation, laser fungus treatment ads, and sports-injury booking automation.
Specialty & Wellness
Mental health, dermatology, audiology, weight loss, and other specialty practices. Niche-specific SEO, condition-led content, insurance and cash-pay funnels, and review systems that build trust at first search.
Services
From organic search and Google Ads to websites, automation, and AI search visibility — we run the full patient acquisition stack so your front desk stays booked.
Service Areas
Headquartered in Louisville, KY. We help private practice owners — across dental, vision, pain, physical therapy, podiatry, and specialty practices — win local search in every market we serve.
Who you’ll actually work with
I started Louisville Web Lab after years of watching good businesses pay agencies for work nobody could explain. Reports full of charts, no answer to the only question that matters: how many new customers did this bring in? So I built the kind of shop I wanted to hire — small on purpose, one person accountable, and every number tied back to real appointments.
I work with private practices because the math is clean and the stakes are real. A dental implant case, a LASIK consult, a pain evaluation — each one has a knowable value, so we can prove whether the system is working. I handle the diagnostic call, write your roadmap, and stay on your monthly performance call myself. No junior team, no handoff after the sale. If something in your account is off, you are talking to the person who can fix it.
— Dustin Hobbs, Founder
Book a Diagnostic CallFrequently Asked
Straight answers on how engagements work, what we charge, and what the first ninety days look like.
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