Healthcare Marketing Pricing
Two engagements. Both use a fixed fee, fixed term, and written guarantee. There is no retainer or tier menu. Media spend is separate, paid by you directly to the ad platforms, and never marked up.
Offer one
The Empty Chair Offer
Fixed fee · 90 days
Fifteen paying patients in ninety days. A paying patient is someone new to your practice or unseen for eighteen months, who came through the engine and is tracked to it, who attended a consultation and accepted treatment on a service named in the agreement, and who has paid or signed financing. If I miss fifteen, you get the full fee back and I keep working at no fee until you have fifteen. That is a refund and continued work, not one or the other.
What the fee buys
- The full new-patient build: funnel, ads, follow-up, and tracking, installed in the first fourteen days
- Media managed within the budget in your agreement, paid by you directly to the platforms and never marked up
- A shared scorecard, reconciled every week, counting paying patients against the written target of fifteen
What has to be true
- You control your own advertising spend, paid directly to the ad platforms and never marked up, for the full 90 days
- You return contacts generated during business hours within one business day
- You keep an agreed number of schedule slots open each week for the target service
- I get access to your practice management system, ad accounts, and Google Business Profile
Refunds are capped at the fees you paid me. Media spend is never refunded. The guarantee is void if the practice is sold, acquired, or joins a group during the term.
Offer two
The Dormant Chair Recovery
Fixed fee · 60 days
Guaranteed scheduled production from the patients your practice already owns, in sixty days, with no ad spend at all. The target is set from your own data at the audit and written into the agreement before you pay anything. Miss it and you get the entire fee back.
What the fee buys
- A reactivation campaign run against your own patient list: dormant patients and unscheduled treatment plans
- A guaranteed scheduled-production target, set from your own data at the audit and written into the agreement before you pay
- Weekly reconciliation against that figure, inside your own practice-management software
- No advertising of any kind
This fixes the quarter. It does not change your position, and a patient list can only be mined once. If you want growth after it, it upgrades into the Empty Chair Offer at day sixty.
Why a fixed price with a written guarantee
A retainer sells time. You pay for the month, the work happens, and the invoice arrives again whether or not a single new patient sat in a chair. Nothing in that arrangement obliges anyone to name a number, so nobody does. The conversation drifts to impressions, clicks, and rankings, and eighteen months later you are still guessing what the spend bought.
A fixed price for a fixed term forces the number into the contract. Fifteen paying patients in ninety days, or a specific dollar figure of scheduled production in sixty. Those are the terms I get judged on, and the definition of a paying patient is written down before you pay so it cannot be re-argued at day eighty-nine.
Three things change for you. Your downside is known on the day you sign, so the decision is a budget line rather than an open-ended commitment. There is no cancellation to negotiate, because the engagement expires by itself. And the incentive points the same direction as yours: my fee only stays with me if the patients arrive.
The honest cost of that structure is that I have to say no more often. A guarantee I can survive requires case values high enough to support patient acquisition, a schedule with room in it, and a front desk that returns calls the same day. If those are not true, the answer is no rather than a smaller package.
Media spend never passes through me
The ad accounts are opened in your practice's name, billed to your card, and kept after the term ends. I get access, not ownership. Nothing I do touches the money on its way to Google or Meta.
The usual arrangement is a percentage of spend or a bundled budget with a margin inside it. Both mean the agency earns more by spending more, which is a strange thing to place next to a promise about patient counts. Separating the two removes the argument entirely: my fee is fixed, so raising your budget cannot pay me a cent more.
It also means you can audit me without asking. Log into the ad account and read the raw spend, the cost per booked consultation, and every change made and when. A reconciliation you can only see in my slide deck is not a reconciliation.
The trade-off is that media is a real, separate cost. It is not refundable by me because I never hold it.
What this pricing is not
- It is not a retainer. Both offers end on a date. Continuation after the term is a separate conversation, and the written terms are in the agreement before you sign.
- It is not per-lead pricing. I do not sell leads. I count paying patients, and the definition is written into the agreement.
- It does not include media. On the Empty Chair Offer you fund the agreed budget with the platforms. That money never passes through me.
- It is not negotiable per prospect. Every practice on an offer pays the same fee on the same terms. There is one published exception: the Founding Practice Offer. three practices only, closing October 31, 2026, at a rate published on the Empty Chair Offer page that will not exist again. In exchange I use the practice name and its numbers in a case study.
The full engagement terms are on the terms page, and the exact document you would sign is published as the agreement template. Read both before you apply.
Questions about the price