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    Healthcare Marketing Pricing

    Two offers. Both are a fixed price for a fixed term with a written guarantee. There is no retainer, no tier menu, and no quote invented on a call. Media spend is separate, paid by you directly to the ad platforms, and never marked up.

    Offer one

    The Empty Chair Offer

    $7,500 / 90 days

    Fifteen paying patients in ninety days. A paying patient is someone new to your practice or unseen for eighteen months, who came through the engine and is tracked to it, who attended a consultation and accepted treatment on a service named in the agreement, and who has paid or signed financing. If I miss fifteen, you get the $7,500 back and I keep working at no fee until you have fifteen. That is a refund and continued work, not one or the other.

    What the fee buys

    • The full new-patient build: funnel, ads, follow-up, and tracking, installed in the first fourteen days
    • Media managed at $300 a day, paid by you directly to the platforms and never marked up
    • A shared scorecard, reconciled every week, counting paying patients against the written target of fifteen
    • One practice per specialty per territory

    What has to be true

    • You hold $300 a day in ad spend for the full 90 days, paid directly to the platforms
    • You return contacts generated during business hours within one business day
    • You keep an agreed number of schedule slots open each week for the target service
    • I get access to your practice management system, ad accounts, and Google Business Profile

    Refunds are capped at the fees you paid me. Media spend is never refunded. The guarantee is void if the practice is sold, acquired, or joins a group during the term.

    See the Empty Chair Offer

    Offer two

    The Dormant Chair Recovery

    $5,997 / 60 days

    A guaranteed dollar figure of scheduled production from the patients your practice already owns, in sixty days, with no ad spend at all. The figure is set from your own data at the audit and written into the agreement as a specific number before you pay anything. Miss it and you get the entire $5,997 back.

    What the fee buys

    • A reactivation campaign run against your own patient list: dormant patients and unscheduled treatment plans
    • A guaranteed dollar figure of scheduled production, set from your own data at the audit and written into the agreement before you pay
    • Weekly reconciliation against that figure, inside your own practice-management software
    • No advertising of any kind

    This fixes the quarter. It does not change your position, and a patient list can only be mined once. If you want growth after it, it upgrades into the Empty Chair Offer at day sixty.

    See the Dormant Chair Recovery

    Why a fixed price with a written guarantee

    A retainer sells time. You pay for the month, the work happens, and the invoice arrives again whether or not a single new patient sat in a chair. Nothing in that arrangement obliges anyone to name a number, so nobody does. The conversation drifts to impressions, clicks, and rankings, and eighteen months later you are still guessing what the spend bought.

    A fixed price for a fixed term forces the number into the contract. Fifteen paying patients in ninety days, or a specific dollar figure of scheduled production in sixty. Those are the terms I get judged on, and the definition of a paying patient is written down before you pay so it cannot be re-argued at day eighty-nine.

    Three things change for you. Your downside is known on the day you sign, so the decision is a budget line rather than an open-ended commitment. There is no cancellation to negotiate, because the engagement expires by itself. And the incentive points the same direction as yours: my fee only stays with me if the patients arrive.

    The honest cost of that structure is that I have to say no more often. A guarantee I can survive requires case values above roughly $5,000, a schedule with room in it, and a front desk that returns calls the same day. If those are not true, the answer is no rather than a smaller package.

    Media spend never passes through me

    The ad accounts are opened in your practice's name, billed to your card, and kept after the term ends. I get access, not ownership. Nothing I do touches the money on its way to Google or Meta.

    The usual arrangement is a percentage of spend or a bundled budget with a margin inside it. Both mean the agency earns more by spending more, which is a strange thing to place next to a promise about patient counts. Separating the two removes the argument entirely: my fee is fixed at $7,500, so raising your budget cannot pay me a cent more.

    It also means you can audit me without asking. Log into the ad account and read the raw spend, the cost per booked consultation, and every change made and when. A reconciliation you can only see in my slide deck is not a reconciliation.

    The trade-off is that the media is a real, separate cost and I cannot smooth it over. Ninety days at $300 a day is about $27,000, on top of the fee, and it is not refundable by me because I never held it.

    One practice per specialty per territory

    Once I take an implant practice in a metro, I do not take a second one. The same holds for every service line I run. It is written into the agreement, with the specialty and the territory named, not offered as a courtesy.

    This costs me the easiest revenue in the business. The second practice in a city is nearly free to serve: the research is done, the keywords are known, the creative already exists. Turning it away means turning away work I have already paid to learn.

    I do it because two practices in one auction bid against each other. The click price rises, the same searcher gets sold twice, and the patients I promised you get more expensive because of a client I signed after you. I cannot guarantee a number while competing with myself for it.

    The consequence for you is timing. When a specialty and territory are taken, they are taken for the term, and the honest answer is that I cannot help you this quarter.

    What this pricing is not

    • It is not a retainer. Both offers end on a date. Continuation after the term is a separate conversation, and the written terms are in the agreement before you sign.
    • It is not per-lead pricing. I do not sell leads. I count paying patients, and the definition is written into the agreement.
    • It does not include media. On the Empty Chair Offer you hold roughly $9,000 a month with the platforms. That money never passes through me.
    • It is not negotiable per prospect. Every practice on an offer pays the same fee on the same terms. There is one published exception: the Founding Practice Offer. three practices only, closing October 31, 2026, at a rate published on the Empty Chair Offer page that will not exist again. In exchange I use the practice name and its numbers in a case study. After those three the price returns to $7,500 and does not change again.

    The full engagement terms are on the terms page, and the exact document you would sign is published as the agreement template. Read both before you apply.

    Questions about the price

    Straight answers

    Because a hidden price is a negotiation, and a negotiation means the number depends on how much you look like you can pay. I would rather you decide from your desk. Both fees are the same for every practice, so the call is about whether the offer fits, not about what it costs.

    On the Empty Chair Offer, if you have fewer than fifteen paying patients at day ninety, I return the $7,500 and keep working at no fee until you reach fifteen. Both, not one or the other. On the Dormant Chair Recovery, if scheduled production is below the figure written in the agreement at day sixty, you get the entire $5,997 back. Refunds are capped at the fees you paid me. Media spend is never refunded, because I never held it.

    No. On the Empty Chair Offer you hold $300 a day, roughly $9,000 a month, with Google and Meta directly. The card is yours and the accounts are yours. On the Dormant Chair Recovery there is no media at all. So ninety days costs $7,500 in fees plus about $27,000 in media you pay to the platforms.

    Two reasons. First, a percentage of spend pays me more when I spend more, which is a bad incentive to sit next to a patient-count guarantee. Second, if the money moves through my account you cannot see the raw numbers. Owning the accounts means you can log in at any hour and check what was spent and what it bought.

    A retainer pays for months. It gets paid whether or not the schedule fills, and it usually ends when the owner finally gets tired of the reports. A fixed price for a fixed term with a number attached puts the risk on me. If the number does not arrive, my fee leaves. That is the whole difference.

    No. Every practice on an offer pays the same fee on the same terms. If I discounted for one practice I would be pricing the guarantee differently for the same work, and the practice that paid full price would be funding the discount. The only published exception is the Founding Practice Offer, and its terms are on the Empty Chair Offer page.

    It ends. Nothing renews on its own and there is no cancellation to remember. The build, the accounts, the tracking, and the patient data stay with you. If you want to keep going, that is a separate written agreement with its own price and its own scope, agreed after you have seen the result rather than before.

    From your own data, before you pay. I audit your patient list and your unscheduled treatment plans, count how many patients are dormant and what is sitting unbooked, and set a dollar figure of scheduled production I will commit to inside sixty days. You see that number in the agreement before signing. If your list is too small or too well worked, the figure comes out low and I will say so instead of taking the fee.

    Fund the media directly on the Empty Chair Offer. Return contacts generated during business hours within one business day. Keep an agreed number of schedule slots open each week for the service we are marketing. Give me access to your practice management system, ad accounts, and Google Business Profile. If your front desk cannot return calls the same day, the guarantee cannot hold and neither of us should sign.

    Because two practices in the same specialty and city bid against each other in the same auction, and I would be raising the cost of the patients I promised you. It costs me revenue I could otherwise take. I do it because I cannot guarantee a number while competing with myself for it.

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