Pricing
Est. Louisville, KY
What healthcare
marketing
actually costs
Practice engagements start at $3,497 per month, plus a one-time $3,497 onboarding fee charged at signup. Your first payment is $6,994 — the onboarding fee plus your first month.
We publish that number so you don’t have to book a call to find out whether we’re in your range. The exact number comes out of the diagnostic call.
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$3,497/month
Plus a one-time $3,497 onboarding fee, charged once at signup.
3-month MSA, then month to month. Cancel with 30 days notice after the initial term.
- Plus a one-time $3,497 onboarding fee, charged at signup
- First payment is $6,994 — onboarding plus your first month
- Then $3,497 per month, one flat rate
- Move to annual any time and keep the two free months
- $3,497 — Starting engagement
- 3 mo — Initial MSA term
- 12 mo — Growth roadmap
- 14 days — Roadmap delivered
Why it’s monthly, not a project
Most agencies sell you a website, invoice once, and move on. Six months later the site is stale, the rankings have slipped, and nobody has touched your Google Business Profile since launch day. You buy the same thing again in two years.
Patient acquisition doesn’t work that way. Search rankings compound. Review counts compound. Follow-up automation pays back patients you already had. All of it decays the moment it stops being tended. A monthly engagement keeps the same team on the system so the math keeps improving instead of resetting.
It is also why the website and conversion work sits inside the monthly engagement. We are not selling you an asset and walking away — we are installing a system and staying accountable for what it produces.
What’s included at the starting engagement
Everything runs as one system with one team behind it. The first month of work covers website and conversion work, technical SEO, tracking that actually reports where patients come from, and a Google Business Profile rebuilt to compete in the map pack.
From there the monthly work covers local SEO and procedure page content aimed at the cases you want more of, Google Ads management on commercial-intent keywords, review generation, and patient follow-up automation — missed-call text-back, intake routing, reminders, and reactivation sequences for patients who haven’t been in.
You get a written 12-month growth roadmap within 14 days of signature, a monthly performance call with Dustin, and a quarterly strategy session. Not a dashboard login and a monthly PDF — an actual conversation about what the numbers mean.
Monthly vs annual, side by side
Both plans include the same system. The only differences are what you pay, how you’re billed, and what you get for committing to the full year.
Prefer to read it later? Get the one-page plan comparison PDF emailed to you.
| What you get | Monthly | Annual2 months free |
|---|---|---|
| Website design and conversion buildWebsite and conversion work handled inside the monthly engagement. | Included with the monthly engagement | Included with the annual engagement |
| Local SEO and procedure page contentPages built around the cases you want more of, refreshed every month. | Included with the monthly engagement | Included with the annual engagement |
| Google Business Profile and map packProfile rebuild, category work, posts, and map pack ranking. | Included with the monthly engagement | Included with the annual engagement |
| Google Ads managementCommercial-intent keywords only. Ad spend is paid to Google, not to us. | Included with the monthly engagement | Included with the annual engagement |
| Review generation and reputationAutomated review asks on Google and Healthgrades. | Included with the monthly engagement | Included with the annual engagement |
| Patient follow-up and CRM automationMissed-call text-back, intake routing, reminders, and reactivation. | Included with the monthly engagement | Included with the annual engagement |
| Technical SEO and call trackingSite speed, crawl health, and reporting that shows where patients come from. | Included with the monthly engagement | Included with the annual engagement |
| Key differences | ||
| What you paySame system either way. The annual plan trades commitment for two free months. | $3,497 / month | $34,970 / year |
| One-time onboarding feeCharged once at signup on both plans. Never waived, never discounted. | $3,497 at signup | $3,497 at signup |
| First paymentOnboarding fee plus your first month (or first year) of retainer. | $6,994 | $34,970 + $3,497 |
| How you are billedMonthly is charged on the same day each month. Annual is one invoice. | Monthly | $34,970 once |
| CommitmentThe first 90 days are the foundation phase either way. | 3-month MSA, then month to month | 12 months |
| Two months freePay for 10 months, get 12. | Not included with the monthly engagement | Included with the annual engagement |
| Rate locked for 12 monthsYour price cannot move mid-roadmap. | Not included with the monthly engagement | Included with the annual engagement |
| Priority foundation schedulingAnnual practices go to the front of the build queue. | Not included with the monthly engagement | Included with the annual engagement |
| Written 12-month growth roadmapDelivered within 14 days of signature on both plans. | Included with the monthly engagement | Included with the annual engagement |
One-pager
Monthly vs annual, on one page
Both plans side by side, the onboarding fee, and the 12-month roadmap — a single printable page you can take to your partners. Tell us where to send it.
How we compare to the other options
Most practices we talk to have already tried one of these. Here is what each option usually covers. Every row links to the part of the system it belongs to.
| What your practice needs | Louisville Web Lab | General agency | Freelancer | In-house / DIY |
|---|---|---|---|---|
| Website built for patient bookingsProcedure pages, insurance answers, and booking paths, not a brochure site. | Website built for patient bookings: included with Louisville Web Lab | Website built for patient bookings: sometimes, depends on the General agency | Website built for patient bookings: sometimes, depends on the Freelancer | Website built for patient bookings: not included with In-house / DIY |
| Local SEO and map pack rankingGoogle Business Profile work tied to the neighborhoods you actually serve. | Local SEO and map pack ranking: included with Louisville Web Lab | Local SEO and map pack ranking: sometimes, depends on the General agency | Local SEO and map pack ranking: sometimes, depends on the Freelancer | Local SEO and map pack ranking: not included with In-house / DIY |
| Google Ads on commercial-intent termsAds pointed at the cases you want, not broad clicks. | Google Ads on commercial-intent terms: included with Louisville Web Lab | Google Ads on commercial-intent terms: included with General agency | Google Ads on commercial-intent terms: not included with Freelancer | Google Ads on commercial-intent terms: sometimes, depends on the In-house / DIY |
| Review generation on autopilotReview asks after every visit on Google and Healthgrades. | Review generation on autopilot: included with Louisville Web Lab | Review generation on autopilot: sometimes, depends on the General agency | Review generation on autopilot: not included with Freelancer | Review generation on autopilot: sometimes, depends on the In-house / DIY |
| Missed-call text-back and follow-upEvery missed call and form gets an answer in seconds. | Missed-call text-back and follow-up: included with Louisville Web Lab | Missed-call text-back and follow-up: not included with General agency | Missed-call text-back and follow-up: not included with Freelancer | Missed-call text-back and follow-up: not included with In-house / DIY |
| Healthcare-only experienceDental, vision, pain, ENT, rheumatology, and medical dermatology. | Healthcare-only experience: included with Louisville Web Lab | Healthcare-only experience: not included with General agency | Healthcare-only experience: sometimes, depends on the Freelancer | Healthcare-only experience: not included with In-house / DIY |
| HIPAA-aware tracking and formsPatient data kept out of ad platforms and analytics tools. | HIPAA-aware tracking and forms: included with Louisville Web Lab | HIPAA-aware tracking and forms: sometimes, depends on the General agency | HIPAA-aware tracking and forms: not included with Freelancer | HIPAA-aware tracking and forms: not included with In-house / DIY |
| Site speed and technical healthCore Web Vitals, crawl health, and schema kept clean every month. | Site speed and technical health: included with Louisville Web Lab | Site speed and technical health: sometimes, depends on the General agency | Site speed and technical health: sometimes, depends on the Freelancer | Site speed and technical health: not included with In-house / DIY |
| One team, one planNo stitching together three vendors who blame each other. | One team, one plan: included with Louisville Web Lab | One team, one plan: sometimes, depends on the General agency | One team, one plan: not included with Freelancer | One team, one plan: not included with In-house / DIY |
| What you payOne flat retainer covers the whole system, plus a one-time $3,497 onboarding fee at signup. Ad spend goes straight to Google. | $3,497 / month + $3,497 onboarding | Retainer plus add-ons | Hourly or per project | Your time |
included · sometimes, depends on who you hire · not covered
What changes the number
Specialty competitiveness
A general dentist in a suburb and an implant-heavy practice fighting three corporate groups need very different budgets to win the same map pack.
Market size
A single-city service area costs less to own than a metro plus five surrounding counties. More geography means more pages, more listings, and more ad spend management.
Current state of your assets
If your site is solid and your Google Business Profile is healthy, the foundation phase is short. If we are rebuilding a slow site, cleaning up a neglected profile, and untangling an ad account, that work is heavier up front.
Number of locations and providers
Every location needs its own listing, its own pages, and its own tracking. Every provider adds bio pages and review flow. Two locations is not twice the work, but it is not the same work either.
Pricing questions
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab. Last updated July 27, 2026.
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