Fifteen paying patients in ninety days, or the fee back. Terms apply. See how →

    Louisville Web LabLouisville Web Lab

    Funnels & Automation

    CRO for Private Practice Sites

    Turn site visitors into booked patients. Turn site visitors into booked patients. CRO for dental, vision, and pain-management practices — diagnose, prescribe, measure the lift.

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    Book a call

    Tell me about your practice.

    I read every one myself. If the math doesn't work for your practice, I'll say so.

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    01

    Proven Framework

    patient acquisition system

    02

    Founder-Led

    No outsourced work

    03

    Transparent

    Real reporting

    The Detail

    Built for Independent, Family-Owned, High-Ticket Practices

    We work with independent, family-owned practices focused on high-ticket care:

    We do not work with DSOs, private-equity roll-ups, hospital-owned practices, chiropractic, urgent care, emergency, primary care, or general family practice.

    Best Conversion Rate Optimization Agency in Louisville, KY

    Louisville Web Lab is the best CRO agency in Louisville, KY for businesses that want to get more leads without spending more on ads. Conversion rate optimization is the highest-ROI marketing investment you can make — because it multiplies the results of everything else you're already doing.

    If your website gets 1,000 visitors/month and converts at 2%, that's 20 leads. Improving to 4% doubles your leads to 40 — with zero additional ad spend.

    Why CRO Matters for Louisville Businesses

    Most Louisville businesses focus on getting more traffic. Smart businesses focus on converting more of the traffic they already have:

    • Compound returns — Every CRO improvement multiplies the results of your SEO, Google Ads, and Facebook Ads
    • Data-driven decisions — No guessing. We use heat maps, session recordings, and A/B tests to prove what works.
    • Lower cost per lead — Same traffic, more conversions = lower acquisition costs
    • Better user experience — CRO improvements make your site easier to use for every visitor

    CRO pricing

    Single services and the whole system are quoted on the call, once I know your procedures and market. The ad budget, if any, is paid directly to the platforms. This covers heat map analysis, A/B testing, form optimization, landing page optimization, funnel testing, and monthly reporting. ROI is typically 3-10x the investment.

    Our CRO Process

    1. Conversion Audit — We analyze your current conversion rates, user behavior, and funnel drop-off points using analytics and heat maps.
    2. Hypothesis Development — We identify the highest-impact changes based on data, not opinions.
    3. A/B Testing — We run controlled tests on headlines, CTAs, forms, layouts, and page elements to validate improvements.
    4. Implement & Iterate — Winning variations go live. We continue testing to compound improvements over time.

    Request a free conversion audit to see how many leads your website is leaving on the table.

    01 — Deliverables

    What's included

    • Conversion Audit
    • A/B Testing
    • User Experience Analysis
    • Form Optimization
    • Page Speed Optimization
    • Heat Map Analysis

    02 — Why it matters

    The outcomes

    • More leads without increasing ad spend
    • Data-driven decisions, not guesswork
    • Compound improvements over time
    • Better ROI from all traffic sources
    • Improved user experience for visitors

    The Process

    How it works

    1. Conversion Audit

      We analyze your current conversion rates and identify opportunities.

    2. Hypothesis Development

      We develop data-backed hypotheses for improvement.

    3. A/B Testing

      We run controlled tests to validate improvements.

    4. Implement & Iterate

      Winning variations are implemented and we continue optimizing.

    Proof, not promises

    Why practices trust us

    15 — Paying patients guaranteed
    1 — Operator on your account

    Part of the system

    CRO is the efficiency optimizer in your patient acquisition system — ensuring every dollar you spend on traffic generates maximum returns.

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    Questions answered

    Frequently asked

    CRO is part of how I work for practices. You can hire me for a single service, such as SEO, Google Ads, Meta ads, your Google Business Profile, social media or a website, or for the whole system. Single services are quoted on the call, once I know your procedures and market.

    Conversion rates vary by industry, but most websites convert 2-5% of visitors. We aim to continuously improve your baseline, often doubling rates.

    Individual tests typically run 2-4 weeks. Meaningful improvements accumulate over 3-6 months of continuous optimization.

    Headlines, CTAs, forms, layouts, images, copy, colors, and any element that could impact conversions based on data.

    Yes — Louisville Web Lab offers CRO services near me for Louisville businesses. We use A/B testing, heat maps, and data-driven analysis to increase your conversion rates without increasing ad spend. We are based in Louisville, KY.

    The Empty Chair Offer is a fixed fee for ninety days. I install the offer, the funnel page, the Google Business Profile rebuild, Google and Meta ads, call and form tracking, follow-up automation, missed-call text-back, booking, reactivation, and reviews. Fifteen paying patients in ninety days, or I refund the full fee and keep working at no fee until you get them. The Dormant Chair Recovery is a fixed fee for sixty days and does the same work against your existing patient list with no advertising.

    Ninety days for the Empty Chair Offer, sixty for the Dormant Chair Recovery. The term and the number are fixed and written down before you pay. There is no retainer and nothing renews on its own.

    I work with independent dental implant and full arch, bariatric and medical weight loss, and plastic surgery practices. I do not work with DSOs, private-equity roll-ups, hospital-owned practices, chiropractic, urgent care, emergency, primary care, or general family practice. I do not work with med spas or cosmetic surgery practices.

    Most practices see early movement in the first 30 to 60 days, like more booked calls, more form fills, and more new reviews. Bigger gains show up between months 3 and 6 as search, ads, and follow-up start working together.

    You get a plain-language monthly report that shows calls, forms, booked appointments, and cost per new patient. I track the numbers that tie to revenue, not vanity metrics.

    No. I am based in Louisville, Kentucky and work with practices across the country. Every engagement is founder-led, so you always talk to me.

    Book a call. I look at your visibility, your ads, your website, your patient list, and your service mix, and tell you whether a single service or the whole system fits. If neither fits, I say so.

    Why practices work with me

    Founder-run

    Dustin Hobbs builds and runs the work himself. There is no account manager in between.

    Measured in paying patients

    Reports count booked consults and started cases, not clicks or impressions.

    You own everything

    Your ad accounts, website, data and reporting are yours from day one.

    Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · CRO for Private Practice Sites — Funnels & Automation · Last updated

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    Next Step

    Ready to grow your business?

    Fifteen paying patients in ninety days. Hire me for this one service or for the whole system.

    Book a callNo ad spend? Start here

    The Engagement

    One service, or the whole system.

    Hire me for one service, or connect them into one system. Single services are quoted on the call, once I know your procedures and market. The whole system, the New-Patient Engine, is the only one that comes with a guarantee: fifteen paying patients in ninety days, or the full fee back and I keep working at no fee until you have them. It holds while the ad budget in your agreement is funded, paid straight to Google and Meta and never through me.

    Can't fund ads right now? The Dormant Chair Recovery works the patients you already have, for sixty days, with no ad spend.

    Book a callNo ad spend? Start here

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