Case Studies
This page is empty on purpose
I have no finished healthcare case study, no practice-owner testimonial, and no named result to show you. The first engagements are running now. When the numbers exist and the practice has approved being named, they will be published here.
I could fill this page in an afternoon. Anonymised charts, a screenshot with the account name cropped off, a paragraph about a practice in the Midwest. That is a normal afternoon's work in this industry. It would also be the first thing I did that you could not check, so instead here is the standard a write-up has to meet before it appears, and what you can verify today without taking my word for anything.
The standard
A guarantee is only worth the proof behind it.
Every case study I publish will carry seven things. If any one of them is missing, it does not go up.
- The practice, named. The legal or trading name and the city. You can look it up, read its reviews, and call the front desk if you want to.
- The service line. Which procedure the engagement marketed. A result on single implants is not a result on full arch, and I will not let one stand in for the other.
- The starting position. What the practice had on day one: monthly new-patient count for that service, existing ad spend if any, and what was already installed. A result means nothing without the line it started from.
- The exact number of paying patients. A count, not a percentage. Counted against the paying-patient definition written in the agreement, from the shared scorecard both of us reconciled weekly.
- The timeframe. The calendar dates the term ran, and whether the number landed inside it or after it. If it took longer than ninety days, the case study will say so.
- The media spent. The total paid to the ad platforms across the term, taken from the practice’s own ad accounts. A patient count without the spend beside it is half a sentence.
- The owner's written approval. The practice owner reads the finished write-up, including the numbers, and approves it in writing before it goes up. No approval, no publication.
A write-up that fails on any of those is a claim, not evidence, and it belongs in an ad rather than on this page.
Why the standard exists
What anonymous proof lets an agency get away with
"A dental practice in the Midwest tripled new patients." Read that again as a buyer. You cannot tell which practice, which procedure, which month, what it started from, or what it spent. Tripled from two to six is tripled. A busy month after a slow one is tripled. There is nobody to call and nothing to check, so the sentence cannot be wrong. That is exactly why it should not persuade you.
Take the name off a result and several other things go with it. The starting line disappears, so a small base looks like a big win. The spend disappears, so a patient bought for $4,000 reads the same as one bought for $400. The timeframe stretches, so a fourteen-month climb becomes a case study about a quarter. Losing clients vanish entirely, because only the good months get a screenshot. And the same anonymous chart can be reused for years after the client left.
Anonymised proof is also unfalsifiable, and unfalsifiable claims are what let an agency promise things it cannot deliver. My guarantee has a number in it and a refund attached, so the proof behind it has to be checkable to the same standard. An empty page is a smaller cost to me than a claim you cannot audit.
I hold the same line on borrowed proof. The reviews on the reviews page are from clients outside healthcare and are labeled that way. They are not practice owners and I will not present them as practice owners. There is one older write-up from a Louisville home services client at Louisville SEO case study. It is real and it is checkable, and it is not healthcare, so I do not count it as proof of this offer.
None of this means my work is proven. It is not, in healthcare, yet. It means the first time I say it is, you will be able to check.
What you can check today
Three things that do not need my word for it
None of these are proof that I get results. They are things you can inspect yourself, before you speak to me, using your numbers and your systems.
Run the arithmetic
Put your own case value and your own numbers into the math on the offer page. The fee, the media, and the patient count are all published, so the answer is arithmetic rather than opinion. It either works for your practice or it does not, and you can see which in about a minute.
See the Empty Chair OfferRead the agreement first
The document you would sign is published in full, including the paying-patient definition, the refund terms, and what the guarantee does not cover. Have your attorney read it before any call. Nobody has to send you a copy.
Read the agreement templateThe 14-Day Answer Test
It costs you nothing and it produces a log inside your own systems: which calls were missed, how long a new enquiry waited, what happened after the first attempt. The record is yours, in your phone system and your practice management software, and it is about your practice rather than about me. You do not have to trust a case study to read your own records.
Read how the test worksBoth prices and both guarantees are published on the pricing page. If you will not fund media, the alternative is the Dormant Chair Recovery.