Question 1

How is Google Ads cost per lead calculated for healthcare?

Accepted Answer

Cost per lead = monthly ad spend ÷ (clicks × landing page conversion rate). Clicks depend on the average CPC for your specialty and geography — dental implants and LASIK sit at the top of the CPC range, primary care and audiology sit lower. Cost per booked appointment adds a second step: cost per lead ÷ your inquiry-to-booked rate. This tool uses specialty-specific CPC midpoints from the ranges we see across Louisville-area practices.

Question 2

What is a healthy Google Ads budget for a private practice?

Accepted Answer

Most private practices need enough budget to buy at least 100–200 qualified clicks per month before the data becomes statistically meaningful. For dental implants at $10 average CPC that is $1,000–$2,000. For primary care at $6 that is $600–$1,200. Below that, you cannot tell which keywords, ads, and landing pages are actually working. The Diagnostic Call sets the real number against your goals.

Question 3

Why is cost per booked appointment more important than cost per click?

Accepted Answer

Cost per click tells you what Google is charging. Cost per booked appointment tells you what patients actually cost your practice. A $12 CPC campaign that books 30% of inquiries beats a $6 CPC campaign that books 10%. That's why we tune landing pages, offers, phone routing, and follow-up automation as part of the Patient Growth System — the ad is only the first step.

Google Ads Cost Calculator for Healthcare Practices

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About Google Ads cost for medical practices

Part of the Patient Growth System