The Detail
Who this is for
- Independent practices offering dental implants and full arch, bariatric or medical weight loss, or plastic surgery.
- Practices whose last post was months ago, or whose posts are stock photos nobody engages with.
- Owners who'll send a few photos and short videos a month, because real faces beat stock every time.
Not a fit: DSOs, private-equity or hospital-owned groups, chiropractic, urgent care, emergency, primary care or general family practice.
What social media does and doesn't do for a practice
Organic social media builds trust with people who are already considering you: they look you up, see a current, human practice, and feel safer booking. It rarely brings strangers in on its own. That's what ads are for. So I treat social as proof and follow-through, and pair it with Meta ads when you need reach. Meta ads for practices
01 — Deliverables
What I do
- A monthly content plan around the procedures you want to grow, the team, and what patients ask.
- Posts written and designed for you: short captioned videos, procedure explainers, team and practice moments, and Google Business Profile updates.
- Your approval before anything posts. You see every post first; nothing goes out under your name unseen.
- Scheduling and publishing to Facebook, Instagram and your Google Business Profile.
- Comments and messages watched, with inquiries passed to your front desk the same day.
- Health-content care: no patient photos or stories without written consent, and no promises about outcomes that your specialty's rules don't allow.
- A short monthly report: what went out, what people engaged with, and any inquiries it produced.
The Process
How the first ninety days work
Weeks 1–2, set up.
Profiles audited and fixed, brand look agreed, a photo and video list for your team.Weeks 3–6, publish.
The first month of posts approved and live; what gets engagement noted.Weeks 7–12, refine.
More of what works, less of what doesn't, and the monthly rhythm settled.
What it's measured on
Consistent, approved posting; engagement from people in your area; and inquiries that start from social. Follower counts are in the report, but they aren't the result.
Social media on its own, or as part of the engine
You can hire me for social media alone. If you need new patients faster, it works best alongside Meta ads and follow-up; we'll talk about that on the call.
Questions answered
Questions
Why practices work with me
Founder-run
Dustin Hobbs builds and runs the work himself. There is no account manager in between.
Measured in paying patients
Reports count booked consults and started cases, not clicks or impressions.
You own everything
Your ad accounts, website, data and reporting are yours from day one.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · Social Media Management for Healthcare Practices — Social media · Last updated