For independent, surgeon-owned plastic surgery practices only
Plastic surgery marketing with a number in the agreement: fifteen paying surgical patients in 90 days.
My fee is $7,500, fixed. You fund $300 a day in ad spend, about $9,000 a month, paid straight to the platforms and never marked up. Miss fifteen and you get the entire $7,500 back and I keep working at no fee until you have fifteen.
One procedure, one message, one practice per territory. I have no healthcare case study to show you yet, so I take the risk instead.
- 15 paying surgical patients in 90 days
- $7,500, fixed
- Refund + free work if missed
- One practice per territory
The real problem
The operating day is paid for. The cases are not booked.
- 01
One page tries to sell every procedure
A patient researching a tummy tuck and a patient researching a nose are not the same buyer. A single cosmetic page speaks to neither of them specifically enough to book.
- 02
Injectables subsidise the surgery calendar
Filler and tox keep the front desk busy and the revenue flat. Nobody in the practice is assigned to create surgical consults on purpose.
- 03
The consult is booked but the deposit is not taken
Cosmetic patients consult widely. Without a clear next step and a financing answer in the room, the consult becomes a comparison and the case goes elsewhere.
- 04
This category is restricted on the ad platforms
Google and Meta both limit body-image and before-and-after advertising. Creative that ignores that gets rejected, so it has to be written to the rules from the start.
The arithmetic
Put in your own surgical case value.
Use the procedure you want more of, at what a case is actually worth in your practice.
Fifteen is the number I guarantee. Thirty and forty-five are there so a larger practice can model up.
Gross production at 15 surgical patients
$0
- My fee, fixed
- −$7,500
- Media you pay the platforms
- −$27,000
- All-in cost
- $34,500
Net: $-34,500
Media is paid directly to the platforms at $300 a day. It never passes through me and I never mark it up. If the math does not work at your case value, I will say so on the call instead of selling you anyway.
This is your arithmetic, not a projection and not a guarantee. The only number I guarantee is fifteen paying patients in 90 days.
What gets installed
The same engine as the Empty Chair Offer, pointed at one procedure.
- 01
The offer
One procedure at a time. We pick the surgical case you want more of and the campaign speaks only to that patient. Nothing about the full cosmetic menu.
- 02
The funnel
A single page built for that surgical consult, with the price band, financing and recovery answered before the form.
- 03
Compliant creative
Copy and imagery written to Google and Meta policy on body image and health claims, so the accounts keep running instead of getting pulled.
- 04
The recovery
AI follow-up answers in seconds, day or night, and keeps working a long-consideration contact until it books or dies. Missed calls get texted back automatically.
- 05
The scoreboard
A shared scorecard we both watch. Paying surgical patients are reconciled on it every week against the written target of fifteen.
- One-procedure offer and messaging for the surgical case you want more of
- Dedicated surgical consult funnel page with price band and financing addressed up front
- Ad creative written to Google and Meta body-image and health policy
- Google Business Profile rebuild and management
- Google Ads campaign build and management
- Meta Ads campaign build and management
- Call tracking and form tracking
- AI follow-up assistant, 24/7
- Missed-call text-back
- Consult booking and deposit-request automation
- Reactivation campaigns to your existing list, including consults that never scheduled
- Review generation and response
- Shared weekly scorecard of paying surgical patients
- Direct line to the founder, not a ticket queue
You fund your own ad budget, paid directly to the platforms. $300 a day, about $9,000 a month. I never mark it up or touch it.
The guarantee
The Empty Chair Guarantee
Fifteen paying patients in 90 days. If I don't deliver fifteen, you get a full refund of the $7,500 and I keep working at no fee until you have fifteen. That is a refund and continued work, not one or the other. You cannot end this engagement worse off than you started it.
I can only write that because I take one practice per specialty per territory, and because I turn down practices I don't think I can deliver for.
What counts as a paying patient
A paying patient. Not a lead, not a booked appointment, not a consultation. Someone who is new to your practice or hasn't been seen in more than eighteen months, who came through the engine and is tracked and attributed to it, who attended a consultation and accepted treatment on a service named in our agreement, and who has made a payment or signed a financing agreement. That definition goes in the agreement close to word for word, because it is the sentence everything else rests on.
What has to be true
- You hold $300 a day in ad spend for the full 90 days, paid directly to the platforms
- You return contacts generated during business hours within one business day
- You keep an agreed number of consult and surgical slots open each week
- You approve creative inside the platform rules I write it to
- I get access to your practice management system, ad accounts and Google Business Profile
If any of these slips, I tell you in writing and you have ten business days to fix it before the guarantee is affected. Counts are reconciled every week on the scorecard, so nobody is arguing about them at day 90.
Refunds are capped at the fees you paid me. Media spend is never refunded. The guarantee is void if the practice is sold, acquired, or joins a group during the term.
This is built for you if:
- You're independent, private, or family-owned — you own the decision
- You are a board-certified surgeon operating in your own practice
- Your average surgical case is worth more than $5,000
- You have operating and consult capacity for fifteen more cases in the next ninety days
- You can fund $300 a day in ad spend, about $9,000 a month
- You offer third-party financing and someone in the office can present it
- You want a number in a contract, not a monthly report
This is not for you if:
- You're PE-backed, corporate, or hospital-owned
- You can't or won't fund $300 a day in media
- Your average surgical case is worth less than $5,000
- Your revenue is mostly injectables and skin, with no surgical calendar to fill
- Nobody in the office can present or close a financed case
- You want the cheapest option on the market
- You're not prepared to answer the phone when it rings
I also do not work with private-equity backed, corporate or hospital-owned practices, or with chiropractic, urgent care, emergency, primary care and general family practice.
Questions
Straight answers
Last thing
Fifteen paying surgical patients in 90 days. Miss it and you get the entire $7,500 back, and I keep working at no fee until you have fifteen.
Or call Dustin directly at 502-648-3130.