For independent, surgeon-owned plastic surgery practices only
Plastic surgery marketing with a number in the agreement: fifteen paying surgical patients in 90 days.
My fee is fixed. You fund the advertising spend, paid directly to the ad platforms and never marked up. Miss fifteen and you get the entire fee back and I keep working at no fee until you have fifteen.
One procedure, one message. I have no healthcare case study to show you yet, so I take the risk instead.
- 15 paying surgical patients in 90 days
- Fixed fee and fixed term
- Refund + free work if missed
- Founder on every account
The real problem
The operating day is paid for. The cases are not booked.
- 01
One page tries to sell every procedure
A patient researching a tummy tuck and a patient researching a nose are not the same buyer. A single cosmetic page speaks to neither of them specifically enough to book.
- 02
Injectables subsidise the surgery calendar
Filler and tox keep the front desk busy and the revenue flat. Nobody in the practice is assigned to create surgical consults on purpose.
- 03
The consult is booked but the deposit is not taken
Cosmetic patients consult widely. Without a clear next step and a financing answer in the room, the consult becomes a comparison and the case goes elsewhere.
- 04
This category is restricted on the ad platforms
Google and Meta both limit body-image and before-and-after advertising. Creative that ignores that gets rejected, so it has to be written to the rules from the start.
What gets installed
The same engine as the Empty Chair Offer, pointed at one procedure.
- 01
The offer
One procedure at a time. We pick the surgical case you want more of and the campaign speaks only to that patient. Nothing about the full cosmetic menu.
- 02
The funnel
A single page built for that surgical consult, with the price band, financing and recovery answered before the form.
- 03
Compliant creative
Copy and imagery written to Google and Meta policy on body image and health claims, so the accounts keep running instead of getting pulled.
- 04
The recovery
AI follow-up answers in seconds, day or night, and keeps working a long-consideration contact until it books or dies. Missed calls get texted back automatically.
- 05
The scoreboard
A shared scorecard we both watch. Paying surgical patients are reconciled on it every week against the written target of fifteen.
- One-procedure offer and messaging for the surgical case you want more of
- Dedicated surgical consult funnel page with price band and financing addressed up front
- Ad creative written to Google and Meta body-image and health policy
- Google Business Profile rebuild and management
- Google Ads campaign build and management
- Meta Ads campaign build and management
- Call tracking and form tracking
- AI follow-up assistant, 24/7
- Missed-call text-back
- Consult booking and deposit-request automation
- Reactivation campaigns to your existing list, including consults that never scheduled
- Review generation and response
- Shared weekly scorecard of paying surgical patients
- Direct line to the founder, not a ticket queue
The guarantee
The guarantee on your surgical calendar
Fifteen paying plastic surgery patients in 90 days, or a full refund of the fee and I keep working at no fee until you have fifteen. Ad spend goes straight from your practice to the platforms, is never marked up, and is never refunded. What counts as a paying patient, and what has to be true on your side, is spelled out in the full terms.
This is built for you if:
- You're independent, private, or family-owned — you own the decision
- You are a board-certified surgeon operating in your own practice
- Your average surgical case is a high-value case
- You have operating and consult capacity for fifteen more cases in the next ninety days
- You can fund the media budget stated in the agreement
- You offer third-party financing and someone in the office can present it
- You want a number in a contract, not a monthly report
This is not for you if:
- You're PE-backed, corporate, or hospital-owned
- You can't or won't fund the media budget stated in the agreement
- Your average surgical case is not a high-value case
- Your revenue is mostly injectables and skin, with no surgical calendar to fill
- Nobody in the office can present or close a financed case
- You want the cheapest option on the market
- You're not prepared to answer the phone when it rings
I also do not work with private-equity backed, corporate or hospital-owned practices, or with chiropractic, urgent care, emergency, primary care and general family practice.
Questions
Straight answers
Last thing
Fifteen paying surgical patients in 90 days. Miss it and you get the entire fee back, and I keep working at no fee until you have fifteen.
Or call Dustin directly at 502-648-3130.