For independent, family-owned bariatric practices only
Bariatric marketing with a number in the agreement: fifteen paying bariatric patients in 90 days.
My fee is $7,500, fixed. You fund $300 a day in ad spend, about $9,000 a month, paid straight to the platforms and never marked up. Miss fifteen and you get the entire $7,500 back and I keep working at no fee until you have fifteen.
One bariatric practice per territory. I have no healthcare case study to show you yet, so I take the risk instead.
- 15 paying bariatric patients in 90 days
- $7,500, fixed
- Refund + free work if missed
- One practice per territory
The real problem
The block time is paid for. The cases are not booked.
- 01
The seminar model stopped filling the room
Seminars, in person or online, used to carry the front of the funnel. Now the patient reads, watches, and compares on their own time, and a date on a calendar is not a reason to show up.
- 02
Insurance and self-pay get marketed the same way
They are two different buyers. One needs help through a payer requirement. The other needs a price and a financing answer. One message aimed at both converts neither.
- 03
The decision takes months and the follow-up stops in week two
This patient has thought about surgery for years and will still take months to commit. Most offices work a new contact for two weeks and then let it go cold.
- 04
Operating time is booked around whoever happened to call
You have block time. Filling it depends on who came in this month rather than on anything you control.
The arithmetic
Put in your own bariatric case value.
Insurance or self-pay — use whatever a completed case is actually worth in your practice.
Fifteen is the number I guarantee. Thirty and forty-five are there so a larger practice can model up.
Gross production at 15 bariatric patients
$0
- My fee, fixed
- −$7,500
- Media you pay the platforms
- −$27,000
- All-in cost
- $34,500
Net: $-34,500
Media is paid directly to the platforms at $300 a day. It never passes through me and I never mark it up. If the math does not work at your case value, I will say so on the call instead of selling you anyway.
This is your arithmetic, not a projection and not a guarantee. The only number I guarantee is fifteen paying patients in 90 days.
What gets installed
The same engine as the Empty Chair Offer, pointed at bariatric.
- 01
The offer
One service line only. The campaign speaks to a patient considering sleeve or bypass, and separates the insurance path from the self-pay path instead of blurring them.
- 02
The funnel
A single page built for the bariatric consult. Qualification, payer path and financing are handled on the page, not left for the phone.
- 03
The traffic
Paid search and paid social aimed at your territory, plus a Google Business Profile rebuilt for the bariatric and weight-loss-surgery searches near you.
- 04
The recovery
AI follow-up answers in seconds, day or night, and keeps working a long-consideration contact for months until it books or dies. Missed calls get texted back automatically.
- 05
The scoreboard
A shared scorecard we both watch. Paying bariatric patients are reconciled on it every week against the written target of fifteen.
- Bariatric offer and messaging built for one service line
- Separate insurance-path and self-pay messaging
- Dedicated bariatric consult funnel page with financing addressed up front
- Google Business Profile rebuild and management
- Google Ads campaign build and management
- Meta Ads campaign build and management
- Call tracking and form tracking
- AI follow-up assistant, 24/7
- Missed-call text-back
- Consult and seminar booking automation
- Reactivation campaigns to your existing list, including patients who attended a seminar and never scheduled
- Review generation and response
- Shared weekly scorecard of paying bariatric patients
- Direct line to the founder, not a ticket queue
You fund your own ad budget, paid directly to the platforms. $300 a day, about $9,000 a month. I never mark it up or touch it.
The guarantee
The Empty Chair Guarantee
Fifteen paying patients in 90 days. If I don't deliver fifteen, you get a full refund of the $7,500 and I keep working at no fee until you have fifteen. That is a refund and continued work, not one or the other. You cannot end this engagement worse off than you started it.
I can only write that because I take one practice per specialty per territory, and because I turn down practices I don't think I can deliver for.
What counts as a paying patient
A paying patient. Not a lead, not a booked appointment, not a consultation. Someone who is new to your practice or hasn't been seen in more than eighteen months, who came through the engine and is tracked and attributed to it, who attended a consultation and accepted treatment on a service named in our agreement, and who has made a payment or signed a financing agreement. That definition goes in the agreement close to word for word, because it is the sentence everything else rests on.
What has to be true
- You hold $300 a day in ad spend for the full 90 days, paid directly to the platforms
- You return contacts generated during business hours within one business day
- You keep an agreed number of consult slots open each week for bariatric
- I get access to your practice management system, ad accounts and Google Business Profile
If any of these slips, I tell you in writing and you have ten business days to fix it before the guarantee is affected. Counts are reconciled every week on the scorecard, so nobody is arguing about them at day 90.
Refunds are capped at the fees you paid me. Media spend is never refunded. The guarantee is void if the practice is sold, acquired, or joins a group during the term.
This is built for you if:
- You're independent, private, or family-owned — you own the decision
- You perform bariatric surgery yourself or with a surgeon you operate alongside every week
- Your average bariatric case is worth more than $5,000
- You have operating and consult capacity for fifteen more cases in the next ninety days
- You can fund $300 a day in ad spend, about $9,000 a month
- You offer third-party financing and someone in the office can present it
- You want a number in a contract, not a monthly report
This is not for you if:
- You're DSO-owned, PE-backed, corporate, or hospital-owned
- You can't or won't fund $300 a day in media
- Your average bariatric case is worth less than $5,000
- You have no block time and no surgeon to operate with
- Nobody in the office can present or close a financed case
- You want the cheapest option on the market
- You're not prepared to answer the phone when it rings
I also do not work with DSO-owned, private-equity backed, corporate or hospital-owned practices, or with chiropractic, urgent care, emergency, primary care and general family practice.
Questions
Straight answers
Last thing
Fifteen paying bariatric patients in 90 days. Miss it and you get the entire $7,500 back, and I keep working at no fee until you have fifteen.
Or call Dustin directly at 502-648-3130.