FAQs
Frequently Asked Questions
Get answers to common questions about my web design, SEO, paid advertising, CRM automation, and digital marketing services for small businesses.
- 90 — Day guarantee window
- $5,997 — Dormant Chair Recovery
Pricing & Offers
I run two published offers. The Empty Chair Offer is $7,500 fixed for ninety days and requires about $300 a day in media spend. The Dormant Chair Recovery is $5,997 for sixty days and requires no ad spend at all. Media is paid by your practice directly to the ad platforms; it never passes through me and is never marked up.
No. Media is separate. On the Empty Chair Offer you fund $300 a day, roughly $9,000 a month, paid directly to the ad platforms. It never passes through me and I never mark it up. The Dormant Chair Recovery requires no ad spend, because it works from the patients you already have.
Then the Empty Chair Offer is not for you, and saying otherwise would be selling a guarantee I could not keep. Start with the Dormant Chair Recovery instead — sixty days, $5,997, no advertising.
Not a lead, not a booked appointment, not a consultation. Someone new to your practice or unseen for more than eighteen months, who came through the engine and is tracked to it, who attended a consultation and accepted treatment on a service named in the agreement, and who has made a payment or signed a financing agreement. That definition goes in the agreement close to word for word.
Web Design & Development
At Louisville Web Lab, I specialize in professional web design, website redesign, search engine optimization (SEO), Google Ads, Facebook Ads, CRM implementation, automation, and Google Business Profile optimization for small businesses in Louisville, KY and across the country. I also offer content marketing, email marketing, SMS marketing, and reputation management as part of a complete system.
Yes. I create custom website designs tailored to your business needs, brand, and target audience. Each site features a clean design, fast load times, mobile responsiveness, and built-in SEO optimization to help you stand out online. I never use cookie-cutter templates — every project is designed from scratch to reflect your unique brand identity.
A custom website build is one of the pieces I install inside my two offers. It is not sold on its own. The Empty Chair Offer is $7,500 for ninety days: fifteen paying patients, or I refund the fee and keep working at no charge until you get them. The Dormant Chair Recovery is $5,997 for sixty days and uses no ad spend.
Most websites are completed within 30 days after content is finalized. My four-step process — discovery, design, development, and launch — keeps delivery efficient without cutting quality. Larger projects with custom features or extensive content may take 6–8 weeks. I keep you updated at every milestone.
My website maintenance service includes regular updates to core software, plugins, and security patches. You also get secure daily backups, uptime monitoring, malware scanning, performance optimization, and quick fixes to keep everything running smoothly. It gives you peace of mind knowing your website is secure, fast, and functional.
HIPAA Compliance
I build websites and marketing systems in a HIPAA-aware way. Forms, analytics, CRM, and SMS setups are configured so they do not collect or transmit protected health information (PHI) at the marketing layer. I am not a covered entity or business associate for clinical records. For any workflow that would touch PHI, such as intake forms or patient portals, I route data through vendors that will sign a BAA and I scope the setup with your practice ahead of time. See the HIPAA and ADA compliance page for the full detail.
I do not sign a standalone BAA for a marketing-only engagement, because a marketing site should not be storing PHI in the first place. If your build includes a workflow that will touch PHI, for example an authenticated patient intake connected to your EHR, I spec the vendor stack, connect BAA-covered tools, and put the BAA in place with the correct party before that workflow goes live.
I do not handle EHR integrations, patient portals with clinical records, or telehealth video. I do not use PHI in ad targeting, retargeting audiences, or CRM tags. I do not run chatbots that ask patients to describe symptoms. And I do not provide legal or compliance opinions — those come from your attorney or compliance officer.
I build to WCAG 2.1 Level AA. That means keyboard-only navigation on every interactive element, sufficient color contrast, visible focus states, alt text on informative images, semantic HTML, screen-reader labels on form fields, and respect for the user's reduced-motion preference. Every new page I ship is reviewed against this checklist before launch.
Search Engine Optimization (SEO)
SEO is a long-term strategy. Most businesses begin seeing measurable improvements in search rankings within 3–6 months, with significant traffic growth typically occurring between 6–12 months. The timeline depends on your industry competition, current website authority, and the scope of optimization. I provide monthly reports so you can track progress every step of the way.
Local SEO focuses on optimizing your online presence to attract customers from your specific geographic area. If you serve customers in a defined region—like Louisville, KY or any other city—local SEO is essential. It includes optimizing your Google Business Profile, building local citations, earning reviews, and targeting location-specific keywords so you show up when nearby customers search for your services.
No reputable SEO agency can guarantee specific rankings, because Google's algorithm considers hundreds of factors and changes frequently. What I commit to is a data-driven approach and sustainable, white-hat SEO that builds long-term authority rather than risky shortcuts.
Paid Advertising (Google Ads & Social)
You can start seeing clicks and leads within the first few days of launching a Google Ads campaign. However, meaningful optimization takes 2–4 weeks as I gather performance data, refine targeting, adjust bids, and test ad copy. Over time, your cost per lead tends to decrease and conversion rates improve as I continuously optimize your campaigns.
No. I create effective campaigns for both small and large budgets. Even a modest daily budget can generate meaningful results when campaigns are properly structured and targeted. I help you allocate your budget strategically to maximize return on investment, and I am transparent about what results you can realistically expect at different budget levels.
Yes. I build remarketing campaigns that re-engage visitors who previously interacted with your website but did not convert. By showing targeted ads to these warm audiences across Google Display Network and social media platforms, remarketing can meaningfully improve conversion rates and reduce your overall cost per acquisition.
You will begin seeing engagement, traffic, and initial leads within the first week or two. Stronger, more consistent performance develops as I optimize your audiences, creative, and bidding strategy over 30–60 days. Facebook's machine learning algorithm also improves delivery as it gathers more conversion data from your campaigns.
Yes. Facebook and Instagram ads are managed through the same Meta Ads platform, and I optimize campaigns across both networks simultaneously. That lets me reach your audience wherever they spend time on social media, with creative formats tailored to each platform for maximum engagement and conversions.
CRM, Automation & Lead Generation
I do not run a diagnostic-first retainer anymore. I run two published, fixed-price offers instead. The Empty Chair Offer is $7,500 for ninety days: fifteen paying patients, or I refund the fee and keep working at no charge until you get them. It requires funded ad spend — paid by you directly to the platforms, never marked up. The Dormant Chair Recovery is $5,997 for sixty days and uses no ad spend at all; it works from the patients you already have. On a call, I will tell you which one fits, or tell you neither does.
Yes. I implement and configure CRM platforms that centralize your leads, automate follow-up sequences via email and SMS, manage your sales pipeline, and track every customer interaction. The goal is that no lead falls through the cracks and more prospects convert to paying customers without adding manual work to your team.
Yes. I set up automated review request campaigns that trigger after a completed service or purchase. These campaigns make it easy for satisfied customers to leave reviews on Google, Facebook, and other platforms. More positive reviews tend to improve your local search rankings, build trust with potential customers, and increase your click-through rates in search results.
AI Receptionist & AI Chatbot
An AI receptionist is an intelligent virtual assistant that answers your business phone calls 24/7, qualifies leads by asking relevant questions, captures contact information, and books appointments directly into your calendar. Unlike a voicemail or traditional answering service, it responds instantly, sounds natural, and integrates with your CRM so every lead is tracked and followed up with automatically.
A live chat widget requires a human team member to be online and respond in real time. An AI chatbot uses artificial intelligence to handle conversations autonomously — answering questions, qualifying leads, and booking appointments 24/7 without any staff involvement. It can also escalate to a human when needed, giving you the best of both worlds.
For routine inquiries, lead qualification, appointment booking, and after-hours coverage, AI can handle these tasks well, with no wait time and consistent responses. For complex situations requiring empathy or nuanced judgment, I build escalation paths so a human team member can step in seamlessly.
Any service-based business that relies on phone calls for leads benefits enormously — including implant dental practices, vision and refractive clinics, surgical practices, and specialty medical practices. If you miss calls during busy hours, after hours, or on weekends, an AI receptionist ensures you never lose another potential customer.
AI chatbots engage visitors the moment they land on your site, proactively offering help rather than waiting for someone to fill out a form. Studies show conversational lead capture converts 2–3x better than static forms because it feels interactive and personal. The chatbot qualifies visitors in real time and feeds warm leads directly into your sales pipeline.
Yes. AI receptionist and chatbot coverage is part of the offers, so it is built into the same engagement. It answers every call and chat, day or night, and it never calls in sick or takes vacations.
Working With Us
Yes. I am based in Louisville, Kentucky, but I serve clients throughout the state and across the United States. Everything is delivered remotely via video consultations, shared dashboards, and regular reporting, so location is never a barrier to working together.
I am the founder, Dustin Hobbs, and you work directly with me — not junior account managers or outsourced teams. I focus on small and mid-sized businesses, I am transparent about the work and the results, and I sell two fixed-price, outcome-based offers instead of a vague monthly retainer: the Empty Chair Offer ($7,500, ninety days, fifteen paying patients or your fee back) and the Dormant Chair Recovery ($5,997, sixty days, no ad spend).
Getting started is simple. Call me at 502-648-3130 or visit the contact page to schedule a free strategy consultation. On the call, I will learn about your business goals, audit your current online presence, and tell you which offer fits — with no obligation.
Still Have Questions?
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