For independent, family-owned full-arch practices only
Full-arch marketing with a number in the agreement: fifteen paying full-arch patients in 90 days.
My fee is $7,500, fixed. You fund $300 a day in ad spend, about $9,000 a month, paid straight to the platforms and never marked up. Miss fifteen and you get the entire $7,500 back and I keep working at no fee until you have fifteen.
One full-arch practice per territory. I have no healthcare case study to show you yet, so I take the risk instead.
- 15 paying full-arch patients in 90 days
- $7,500, fixed
- Refund + free work if missed
- One practice per territory
The real problem
The surgical day is paid for. The arches are not booked.
- 01
Your biggest case type is your least predictable one
Full-arch is the case that changes a month. It is also the case that arrives by accident — a referral, a walk-in, a patient who finally said yes after two years.
- 02
The surgical day has open time on it
You bought the scanner, the mill or the lab relationship, and the sedation coverage. That capacity is a fixed cost whether or not an arch goes in it.
- 03
The schedule fills with work that pays less
Single crowns, hygiene, and small restorative book themselves, so they take the slots first. Nobody in your practice is assigned to create full-arch consults on purpose.
- 04
The full-arch patient takes months to decide, then vanishes in follow-up
This patient reads, compares, asks about financing, and calls after hours. A slow callback does not lose you a cleaning. It loses you the largest case on the board.
The arithmetic
Put in your own full-arch case value.
Single arch or dual arch — use whatever a started case is actually worth in your practice.
Fifteen is the number I guarantee. Thirty and forty-five are there so a larger practice can model up.
Gross production at 15 full-arch patients
$0
- My fee, fixed
- −$7,500
- Media you pay the platforms
- −$27,000
- All-in cost
- $34,500
Net: $-34,500
Media is paid directly to the platforms at $300 a day. It never passes through me and I never mark it up. If the math does not work at your case value, I will say so on the call instead of selling you anyway.
This is your arithmetic, not a projection and not a guarantee. The only number I guarantee is fifteen paying patients in 90 days.
What gets installed
The same engine as the Empty Chair Offer, pointed at full-arch.
- 01
The offer
One procedure only. The campaign speaks to a failing dentition, a full set of extractions already discussed, or a denture the patient is finished with. Nothing about general dentistry.
- 02
The funnel
A single page built for the full-arch consult, with the financing question handled up front instead of avoided. No nav, no service menu.
- 03
The traffic
Paid search and paid social aimed at your territory, plus a Google Business Profile rebuilt for the full-arch and implant-denture searches near you.
- 04
The recovery
AI follow-up answers in seconds, day or night, and keeps working a long-consideration contact until it books or dies. Missed calls get texted back automatically.
- 05
The scoreboard
A shared scorecard we both watch. Paying full-arch patients are reconciled on it every week against the written target of fifteen.
- Full-arch offer and messaging built for one procedure
- Dedicated full-arch consult funnel page, financing addressed up front
- Google Business Profile rebuild and management
- Google Ads campaign build and management
- Meta Ads campaign build and management
- Call tracking and form tracking
- AI follow-up assistant, 24/7
- Missed-call text-back
- Consult booking automation
- Reactivation campaigns to your existing patient list, including presented cases that never got scheduled
- Review generation and response
- Shared weekly scorecard of paying full-arch patients
- Direct line to the founder, not a ticket queue
You fund your own ad budget, paid directly to the platforms. $300 a day, about $9,000 a month. I never mark it up or touch it.
The guarantee
The Empty Chair Guarantee
Fifteen paying patients in 90 days. If I don't deliver fifteen, you get a full refund of the $7,500 and I keep working at no fee until you have fifteen. That is a refund and continued work, not one or the other. You cannot end this engagement worse off than you started it.
I can only write that because I take one practice per specialty per territory, and because I turn down practices I don't think I can deliver for.
What counts as a paying patient
A paying patient. Not a lead, not a booked appointment, not a consultation. Someone who is new to your practice or hasn't been seen in more than eighteen months, who came through the engine and is tracked and attributed to it, who attended a consultation and accepted treatment on a service named in our agreement, and who has made a payment or signed a financing agreement. That definition goes in the agreement close to word for word, because it is the sentence everything else rests on.
What has to be true
- You hold $300 a day in ad spend for the full 90 days, paid directly to the platforms
- You return contacts generated during business hours within one business day
- You keep an agreed number of consult and surgical slots open each week for full-arch
- I get access to your practice management system, ad accounts and Google Business Profile
If any of these slips, I tell you in writing and you have ten business days to fix it before the guarantee is affected. Counts are reconciled every week on the scorecard, so nobody is arguing about them at day 90.
Refunds are capped at the fees you paid me. Media spend is never refunded. The guarantee is void if the practice is sold, acquired, or joins a group during the term.
This is built for you if:
- You're independent, private, or family-owned — you own the decision
- You deliver full-arch in house, or with a surgeon and lab you work with every week
- Your average full-arch case is worth more than $5,000
- You have surgical capacity for fifteen more cases in the next ninety days
- You can fund $300 a day in ad spend, about $9,000 a month
- You offer third-party financing and someone in the office can present it
- You want a number in a contract, not a monthly report
This is not for you if:
- You're DSO-owned, PE-backed, corporate, or hospital-owned
- You can't or won't fund $300 a day in media
- Your average full-arch case is worth less than $5,000
- You have no surgical day and no surgeon to place with
- Nobody in the office can present or close a financed case
- You want the cheapest option on the market
- You're not prepared to answer the phone when it rings
I also do not work with DSO-owned, private-equity backed, corporate or hospital-owned practices, or with chiropractic, urgent care, emergency, primary care and general family practice.
Questions
Straight answers
Last thing
Fifteen paying full-arch patients in 90 days. Miss it and you get the entire $7,500 back, and I keep working at no fee until you have fifteen.
Or call Dustin directly at 502-648-3130.