The Detail
Who this is for
- Independent, owner-led practices whose average case is worth more than five thousand dollars.
- Practices that answer new inquiries the same day, ideally within minutes.
- Practices that can hold an ad budget for at least ninety days. I'll tell you the number on the first call.
Not a fit: DSOs, private-equity or hospital-owned groups, chiropractic, urgent care, emergency, primary care or general family practice.
Why Google Ads works differently for a practice
Someone typing "full arch dental implants Louisville" is closer to booking than almost anyone else you could reach. That's the strength of search ads, and it's also why the clicks cost what they do.
Healthcare also has rules other businesses don't. Google reviews health-related ads more strictly and limits remarketing and audience targeting based on health. I've had Google reject health keywords in my own campaigns. Campaigns have to be built to pass review and still reach the right people.
01 — Deliverables
What I set up
- Campaigns by service line: full arch separate from single implants, bariatric separate from medical weight loss, each with its own keywords, budget and numbers.
- Keyword research and negative keywords so you pay for "full arch implants cost" and not for "dental school jobs" or "free implants".
- Ads written for your procedure, tested against each other.
- A landing page for each campaign, built to turn a click into a booked consult.
- Call and form tracking, so every booked consult can be traced to the keyword that produced it.
- Started-case feedback to Google, so bidding optimizes toward people who became patients, not people who filled in a form.
- Weekly optimization and a report you can read in two minutes: spend, booked consults, cost per booked consult, shows and started cases.
The Process
How the first ninety days work
Weeks 1–2, build
Account audit, tracking, keyword research, campaigns, landing pages.Weeks 3–6, test
Keywords, ads and landing pages tested; wasted spend cut weekly.Weeks 7–12, focus
Budget moves to the keywords that produce booked consults that show and start.
After ninety days we decide together whether to keep going, change the plan or stop.
Search, Performance Max, remarketing and Local Services Ads
Most practices should start with search campaigns, because that's where the intent is. Other campaign types (Performance Max, YouTube, remarketing where health policy allows it, and Local Services Ads where your specialty qualifies) get added only once search is producing booked consults.
You own everything
The Google Ads account, the data and the landing pages stay yours. If we stop, nothing disappears with me.
What it's measured on
Cost per started case first. Booked consults and show rate are in the report too, because they move sooner and tell us early whether it's working. Clicks, impressions and click-through rate are in the report, but they aren't the result.
Google Ads on its own, or as part of the engine
You can hire me for Google Ads alone. Some practices need the whole system instead: Meta ads, the website, the follow-up and the guarantee that comes with it. I'll tell you which on the call.
Questions answered
Questions
Why practices work with me
Founder-run
Dustin Hobbs builds and runs the work himself. There is no account manager in between.
Measured in paying patients
Reports count booked consults and started cases, not clicks or impressions.
You own everything
Your ad accounts, website, data and reporting are yours from day one.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · Google Ads Management for Healthcare Practices — Google Ads & PPC · Last updated