Louisville Web LabLouisville Web Lab

    Free interactive tool

    Marketing ROI Calculator for Healthcare Practices

    Plug in your average revenue per new patient, patient lifetime value, inquiry volume, booking rate, show rate, and monthly marketing spend. See booked appointments, first-visit revenue, 12-month LTV revenue, ROI multiple, and the break-even patients you need per month.

    Free — one step to unlock

    Unlock the ROI Calculator

    Add your name, business, email, and phone to open the calculator. You'll see your full ROI results on this page right away.

    Or skip the tool and book a Diagnostic Call

    Get this analysis for your practice

    A calculator is a starting point. Your prescription is the plan.

    The Diagnostic Call replaces every assumption above with real numbers from your Google Business Profile, website analytics, and current close rates. You leave with a written 12-month growth plan — whether or not you decide to work with us.

    Book a Diagnostic Call — get your growth plan

    Methodology

    Booked appointments per month = inquiries × booking rate. New patients per month = booked × show rate. First-visit revenue = patients × revenue per new patient. Twelve-month LTV revenue = patients × lifetime value. ROI multiple = LTV revenue ÷ monthly spend. Break-even patients = monthly spend ÷ patient LTV.

    This calculator is an educational estimate only and does not constitute financial advice. Results are hypothetical.

    Questions

    About marketing ROI for medical practices

    The standard formula is (patient lifetime revenue attributed to marketing − marketing spend) ÷ marketing spend. Most practices under-count the return because they only look at first-visit revenue and ignore recall, referrals, and lifetime value. This calculator uses your inquiries-per-month, booking rate, show rate, and average patient LTV to estimate the full picture — first-visit revenue, 12-month LTV revenue, and the ROI multiple against your monthly marketing spend.

    A common industry benchmark is five to ten percent of gross revenue reinvested into marketing — closer to five percent for established practices with a strong referral base, and closer to ten percent (or more) for practices in growth mode, opening new locations, or competing in saturated markets like dental, vision, and LASIK. We set the specific number during the Diagnostic Call after we look at your current visibility, your funnel gaps, and how aggressively you want to fill the schedule.

    Google Ads and Google Business Profile work typically produces measurable lifts in calls and booked appointments within thirty to sixty days. Local SEO and content compounding usually moves rankings in months three through six, with the strongest ROI gains in months seven through twelve as the Foundation phase builds on itself. That is why every Louisville Web Lab engagement runs on a three-month MSA followed by a twelve-month Growth and Strategy Roadmap.

    The System

    Part of the Patient Growth System

    Louisville Web Lab sells one thing: a complete Patient Growth System installed as a single engagement, prescribed per practice after a Diagnostic Call. No à-la-carte services. No tiers. No menus.

    The ROI Calculator is a diagnostic aid — the Patient Growth System is what turns the projected numbers into booked appointments. One engagement covers strategy, SEO, GBP, ads, review generation, CRM automation, and reporting.

    One System. One Engagement. One Team Accountable for the Math.

    Book a Diagnostic Call — get your growth plan

    The Louisville Practice Growth Brief

    One short email a month: what is working in patient acquisition for private practices. No pitch, unsubscribe anytime.

    Email is required.

    Book a Diagnostic Call