Free interactive tool
Marketing ROI Calculator for Healthcare Practices
Plug in your average revenue per new patient, patient lifetime value, inquiry volume, booking rate, show rate, and monthly marketing spend. See booked appointments, first-visit revenue, 12-month LTV revenue, ROI multiple, and the break-even patients you need per month.
Your inputs
Defaults reflect a typical primary-care or general dental practice.
One step to your results
See my ROI results
Tell us where to send your custom growth plan. We'll show your results instantly and follow up within one business day — no high-pressure pitch.
Get this analysis for your practice
A calculator is a starting point. Your prescription is the plan.
The Diagnostic Call replaces every assumption above with real numbers from your Google Business Profile, website analytics, and current close rates. You leave with a written 12-month growth plan — whether or not you decide to work with us.
Methodology
Booked appointments per month = inquiries × booking rate. New patients per month = booked × show rate. First-visit revenue = patients × revenue per new patient. Twelve-month LTV revenue = patients × lifetime value. ROI multiple = LTV revenue ÷ monthly spend. Break-even patients = monthly spend ÷ patient LTV.
This calculator is an educational estimate only and does not constitute financial advice. Results are hypothetical.
Questions
About marketing ROI for medical practices
The System
Part of the Patient Growth System
Louisville Web Lab sells one thing: a complete Patient Growth System installed as a single engagement, prescribed per practice after a Diagnostic Call. No à-la-carte services. No tiers. No menus.
The ROI Calculator is a diagnostic aid — the Patient Growth System is what turns the projected numbers into booked appointments. One engagement covers strategy, SEO, GBP, ads, review generation, CRM automation, and reporting.
One System. One Engagement. One Team Accountable for the Math.