Local SEO
"Dermatologist [city]," "skin cancer screening near me," "Mohs surgery," "eczema specialist."
Medical Dermatology
Est. Louisville, KY
Dermatology Practice Marketing in Louisville, KY
A patient acquisition system built for medical dermatology — skin cancer screening, Mohs surgery, acne, eczema, psoriasis, and biologics. Medical dermatology only.
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Tell us about your practice.
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This page is for medical dermatology practices — skin cancer screening, Mohs surgery, acne, eczema, psoriasis, biologic therapy, and general medical derm. We do not serve med spas, cosmetic surgeons, or cosmetic-only dermatology practices. Louisville Web Lab builds the local SEO, Google Business Profile, reviews, and Google Ads system that fills the medical dermatology schedule.
HIPAA-aware form handling
No PHI logged, BAA-ready vendor stack.
ADA / WCAG 2.1 AA
Accessibility standards on every build.
Consent-first tracking
A2P 10DLC-compliant SMS, opt-in every step.
Read the full HIPAA & ADA compliance overview.
Why This Niche
The Market Is Ready. The Question Is Whether You Are.
1 in 5
Americans will develop skin cancer by age 70 — screening demand is year-round.
9.1M
U.S. adults live with psoriasis; biologic-eligible patients are a high-LTV segment.
31M
Americans have atopic dermatitis (eczema); pediatric and adult demand is growing.
The Channel Stack
The Patient Acquisition System We Build
Google Business Profile
Dermatologist primary category, medical services listed, provider photos.
Google Ads
Medical-service ad groups with negative keywords stripping cosmetic queries.
Review Engine
HIPAA-aware review requests; PHI never referenced in the message body.
Patient Automation
Annual skin-cancer-screening recall, biologic-therapy follow-up sequences.
Conversion-Built Site
Condition pages, provider bios with credentials, one-tap booking.
Services Inside The Stack
Every channel above is delivered by one of our specialist services. Explore the individual disciplines that power this system:
Why medical dermatology needs its own marketing playbook
Medical dermatology competes for search visibility with med spas and cosmetic clinics on the same keywords. That competition inflates CPCs and dilutes trust signals in the map pack. A medical-derm program leans into the queries med spas cannot own: skin cancer screening, Mohs surgery, biologic therapy for psoriasis, atopic dermatitis, and pediatric derm. Ranking on those queries filters out the wrong patients and attracts the right ones.
High-value medical service lines to target
Skin cancer screening and full-body exams, Mohs micrographic surgery, adult and pediatric acne, chronic eczema and atopic dermatitis (including biologic therapy), psoriasis and biologic infusion, rosacea, hidradenitis suppurativa, warts and molluscum for pediatric patients, hair loss evaluations, and general medical dermatology consults. Each is a separate service page, not a subsection of "conditions treated."
Local SEO for medical dermatology in Louisville
Google Business Profile primary category set to "Dermatologist" with medical services explicitly listed. Weekly posts tied to skin cancer awareness months, back-to-school acne timing, and biologic patient education. HIPAA-aware review requests after every visit. Service pages built condition-by-condition with symptom checklists, provider bios, and one-tap booking. Google Ads segmented into medical service lines with negative keywords stripping out cosmetic terms.
The Engagement
One System. One Engagement.
One Team Accountable for the Math.
We don't sell SEO. We don't sell ads. We don't sell social. We install a complete patient acquisition system — every channel, every touchpoint, every follow-up — operating as one integrated engagement. One prescription per practice, customized to your specialty and your goals.
What You Get
A complete patient acquisition system — installed, optimized, and accountable.
- Consistent visibility in local search and map pack
- Google Ads driving immediate high-intent patient volume
- SEO content that captures patients at every research stage
- Automated review growth on Google and Healthgrades
- CRM setup and automation tied to patient lifecycle
- Every missed call becomes a followed-up opportunity
- Full patient lifecycle automation from inquiry to reactivation
- Quarterly strategy sessions and monthly performance reporting
Practice engagements are quoted after a diagnostic call, and monthly or annual options are both available. We calibrate the engagement to your practice's size, specialty, and growth goals — you get the exact number, in writing, on the call.
The Next Step
One call.
A clear plan.
We diagnose before we prescribe. The call is free, short, and built around your practice — not a pitch.
- 01
Book a 30-minute diagnostic call.
Pick a time that works. No prep needed. No sales script.
- 02
We diagnose what’s leaking patients.
We review your search presence, reviews, ads, and follow-up — and tell you exactly where you’re losing patients today.
- 03
You leave with a written plan.
Whether or not you ever hire us, you walk away with a clear, prioritized plan you can act on this week.
No obligation. No high-pressure pitch. Just a real plan.
Book a Diagnostic CallThe Real Numbers
What Patient Volume Means to Your Practice
A single Mohs surgery case generates thousands in revenue; a psoriasis or eczema patient started on biologic therapy carries multi-year lifetime value; annual skin-cancer-screening visits build predictable recurring revenue. The Diagnostic Call replaces averages with your real numbers.
Book a Diagnostic CallFrequently Asked Questions
Answers For Medical Dermatology Practice Owners
No. Louisville Web Lab does not serve med spas, plastic surgeons, or cosmetic-only dermatology practices. This page is for medical dermatology — skin cancer screening, Mohs, general medical derm, and biologic therapy. Cosmetic-only practices are outside our ICP.
We build medical service-line ad groups with dedicated landing pages and aggressive negative keyword lists that strip out cosmetic search terms (Botox, filler, laser resurfacing, and similar). That keeps CPCs efficient and pipelines aligned with the medical schedule.
Yes. See our HIPAA-Compliant Marketing pillar — BAAs with every vendor, PHI-minimization in SMS and email, HIPAA-aware review-response templates, and no tracking pixels on condition-detail pages.
Explore The System
More Private Practice Marketing Resources
If we're the right fit, we'll tell you. If we're not, we'll refer you to someone who is.