01
Discovery
We learn your sales process and identify automation opportunities.
CRM & Business Automation
Est. Louisville, KY
Patient CRM & Practice Automation
Patient CRM for dental, optometry, chiropractic, and pain practices. CRM and patient follow-up for dental, orthodontic, optometry, chiropractic, and pain practices. Every lead tracked, every recall sent — automatically.
Book a Diagnostic Call
Tell us about your practice.
We respond within one business day — no high-pressure sales pitch.
01
Proven Framework
patient acquisition system
02
Founder-Led
No outsourced work
03
Transparent
Real reporting
Built for Dentists, Optometrists, Chiropractors, and Pain Physicians
CRM and patient automation for dentists, orthodontists, pediatric dentists, oral surgeons, optometrists, ophthalmologists, LASIK clinics, chiropractors, physical therapists, and pain management physicians. Whether you run a family dental office, an orthodontics studio, an optometry clinic, an ophthalmology group, or a chiropractic or pain management practice, every campaign is tuned to new-patient acquisition, recall, and lifetime patient value.
- Dental — general dentists, cosmetic dentists, orthodontists, pediatric dentists, periodontists, endodontists, oral surgeons, and implant dentists
- Vision — optometrists, ophthalmologists, LASIK surgeons, dry-eye clinics, and pediatric optometry
- Pain & Musculoskeletal — pain management physicians, chiropractors, physical therapists, sports medicine, interventional pain, and regenerative medicine
Best CRM & Automation Company in Louisville, KY
Louisville Web Lab is the best CRM and business automation company in Louisville, KY. We implement, customize, and manage CRM systems that ensure every lead is captured, tracked, and followed up automatically. No more leads falling through the cracks. No more missed calls going unanswered.
If you're still tracking leads in spreadsheets or relying on memory to follow up, you're losing customers every day. A properly configured CRM combined with automation turns your business into a lead-converting machine.
Why Louisville Businesses Need CRM Automation
- Never miss a lead — Every call, form fill, and chat is logged and triggers automated follow-up
- Missed-call text back — When you miss a call, the system texts back instantly before the caller contacts a competitor
- AI receptionist — Answer every call 24/7 with AI-powered phone handling
- AI chatbot — Engage website visitors and capture leads around the clock
- Pipeline visibility — See exactly where every lead is in your sales process
- Automated workflows — Email and SMS sequences fire automatically based on lead behavior
HIPAA-Aware Patient CRM & Automation
For private healthcare practices, we design every workflow around HIPAA-aware patient communication. That means a signed Business Associate Agreement (BAA) with the CRM vendor before any patient data flows through, PHI minimization in SMS and email (first name and appointment time only — clinical detail stays in the secure portal), role-scoped access for front desk vs. provider vs. outside marketing, and audit trails on every message. Compare our managed approach to building it yourself on GoHighLevel.
CRM Automation Pricing in Louisville
CRM implementation at Louisville Web Lab starts at a custom range for setup depending on complexity. Monthly CRM management and automation is custom monthly pricing including AI receptionist, missed-call text back, workflow automation, and reporting. This replaces the cost of hiring a full-time admin while working 24/7.
Our CRM Implementation Process
- Discovery — We learn your sales process, lead sources, and identify every automation opportunity.
- CRM Setup — We implement and customize the CRM with custom fields, pipelines, and dashboards for your business.
- Automation Build — We create workflows for lead capture, follow-up sequences, appointment booking, and conversational lead capture.
- Training & Launch — We train your team and provide ongoing management to ensure everything runs smoothly.
Book a Diagnostic Call to see how automation can save you hours daily and capture more leads.
Related Reading
01 — Deliverables
What's included
- CRM Implementation & Pipeline Setup
- AI Receptionist & 24/7 Lead Capture (see dedicated AI Receptionist page)
- AI Chatbot Development (see dedicated AI Chatbot page)
- Missed-Call Text Back & Lead Recovery
- Workflow & Automation Setup
- Sales Pipeline, Reporting & Dashboards
- Appointment Booking Automation
- CRM Training & Ongoing Management
02 — Why it matters
The outcomes
- Capture every lead with 24/7 AI-powered systems
- Recover missed calls with instant text-back automation
- Track every customer interaction in one place
- Automate repetitive tasks and save hours daily
- Get clear visibility into your sales pipeline
- Track every call and lead source with built-in call tracking and analytics
The Process
How it works
02
CRM Setup
We implement and customize the CRM to fit your business.
03
Automation Build
We create workflows for lead capture, follow-up, and conversion.
04
Training & Support
We train your team and provide ongoing management.
Part of the system
CRM and automation are the infrastructure of your patient acquisition system — the systems that ensure every lead is captured, nurtured, and converted without manual effort.
Questions answered
Frequently asked
Why Louisville businesses trust us
Founder-led
Every account is run by Dustin Hobbs, the founder — not an account manager.
Proven framework
Hypothesize, test, measure, scale. Every campaign is run with reportable KPIs.
Family-owned in Louisville
Headquartered in Louisville, KY. We work the same market your customers live in.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · Patient CRM & Practice Automation — CRM & Business Automation · Last updated
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The Engagement
One System. One Engagement.
One Team Accountable for the Math.
We don't sell SEO. We don't sell ads. We don't sell social. We install a complete patient acquisition system — every channel, every touchpoint, every follow-up — operating as one integrated engagement. One prescription per practice, customized to your specialty and your goals.
What You Get
A complete patient acquisition system — installed, optimized, and accountable.
- Consistent visibility in local search and map pack
- Google Ads driving immediate high-intent patient volume
- SEO content that captures patients at every research stage
- Automated review growth on Google and Healthgrades
- CRM setup and automation tied to patient lifecycle
- Every missed call becomes a followed-up opportunity
- Full patient lifecycle automation from inquiry to reactivation
- Quarterly strategy sessions and monthly performance reporting
Pricing is set during the diagnostic call. We calibrate the engagement to your practice's size, specialty, and growth goals — then prescribe what it actually takes to deliver the outcomes you need. No off-the-shelf tiers. No menu to choose from.