Paid Media & Lead Gen

    PPC for Healthcare Practices

    Pay-per-click tuned to cost-per-booked-visit. Pay-per-click for dentists, orthodontists, optometrists, chiropractors, and pain clinics. Tuned to cost-per-booked-visit, not cost-per-click.

    See the Empty Chair Offer

    Tell us about your practice.

    We respond within one business day — no high-pressure sales pitch.

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    Step 1 of 2

    01

    Proven Framework

    patient acquisition system

    02

    Founder-Led

    No outsourced work

    03

    Transparent

    Real reporting

    The Detail

    Built for Dentists, Optometrists, Chiropractors, and Pain Physicians

    PPC management for dentists, orthodontists, pediatric dentists, oral surgeons, optometrists, ophthalmologists, LASIK clinics, chiropractors, physical therapists, and pain management physicians. Whether you run a family dental office, an orthodontics studio, an optometry clinic, an ophthalmology group, or a chiropractic or pain management practice, every campaign is tuned to new-patient acquisition, recall, and lifetime patient value.

    • Dental — general dentists, cosmetic dentists, orthodontists, pediatric dentists, periodontists, endodontists, oral surgeons, and implant dentists
    • Vision — optometrists, ophthalmologists, LASIK surgeons, dry-eye clinics, and pediatric optometry
    • Pain & Musculoskeletal — pain management physicians, chiropractors, physical therapists, sports medicine, interventional pain, and regenerative medicine

    PPC Louisville: Pay-Per-Click That Generates Leads

    PPC Louisville done right means leads this week, not this quarter. Louisville Web Lab manages pay-per-click campaigns across Google Ads Louisville, Facebook Ads, and LinkedIn Ads — all built around one goal: generating qualified leads at the lowest possible cost for Louisville private healthcare practices.

    PPC is the fastest way to get your phone ringing. While SEO builds long-term organic traffic, PPC delivers immediate results the day campaigns go live.

    Why Louisville Businesses Choose Our PPC Management

    We've managed significant ad spend for Louisville businesses across industries like dental & orthodontics, vision care, chiropractic & pain, and professional services. Here's what makes our approach different:

    • Multi-platform strategy — We don't just run Google Ads. We build integrated campaigns across search, social, and display to capture leads at every touchpoint.
    • Conversion tracking — Every call, form fill, and chat is tracked back to the exact keyword and ad that generated it.
    • Landing page optimization — We build dedicated landing pages for each campaign to maximize conversion rates.
    • CRM integration — Leads flow directly into your CRM for instant follow-up.

    PPC Pricing in Louisville

    PPC management is part of the offers, never sold on its own, plus ad spend. Ad spend is set with you based on your market and goals. We provide transparent reporting so you know exactly what every dollar generates.

    Our PPC Management Process

    1. Strategy & Platform Selection — We identify the right platform mix (Google, Facebook, LinkedIn) based on your audience and budget.
    2. Campaign Build — We create tightly targeted campaigns with compelling ad copy, precise keyword targeting, and dedicated landing pages.
    3. Launch & Data Collection — Campaigns go live with comprehensive tracking. We gather data on what's working fastest.
    4. Optimize & Scale — We kill underperformers, double down on winners, and scale profitable campaigns for maximum ROI.

    See the Empty Chair Offer to see how much you could save — or how many more leads you could generate.

    01 — Deliverables

    What's included

    • Multi-platform PPC strategy
    • Google Search & Display Ads
    • Facebook & Instagram Ads
    • LinkedIn Ads for B2B
    • Retargeting across platforms
    • Conversion rate optimization
    • Landing page development
    • Call tracking & lead scoring
    • Comprehensive analytics & reporting

    02 — Why it matters

    The outcomes

    • Immediate lead generation
    • Precise audience targeting
    • Complete ROI visibility
    • Scalable growth at will
    • Multi-touch attribution
    • Competitive market positioning

    The Process

    How it works

    1. Strategy Session

      We define goals, budgets, and the right platform mix for your business.
    2. Campaign Architecture

      We build integrated campaigns across your chosen platforms.
    3. Launch & Learn

      We launch, gather data, and identify top-performing strategies.
    4. Optimize & Scale

      We continuously improve and scale profitable campaigns.

    Proof, not promises

    Why practices trust us

    A+ — BBB accreditation
    15 — Paying patients guaranteed
    1 — Operator on your account

    Part of the system

    PPC is the immediate revenue driver in your patient acquisition system. It generates leads on demand, filling your pipeline while organic strategies build momentum. Combined with automation, every ad dollar works harder.

    Questions answered

    Frequently asked

    Most campaigns start showing measurable results in the first few weeks, with improvements over time as we optimize targeting, ads, and landing pages for the Louisville market.

    We manage ads on Google Ads (Search, Display, YouTube), Facebook, Instagram, LinkedIn, and display networks. We recommend the right mix based on your Louisville business and audience.

    Yes - we build effective strategies for small Louisville businesses and large enterprises alike. We optimize for maximum ROI regardless of budget size.

    We track leads, cost per lead, conversion rates, and ultimately ROI. We set up comprehensive tracking so you know exactly what your ad spend is generating for your Kentucky business.

    Absolutely. PPC and SEO are complementary strategies. PPC delivers immediate leads while SEO builds long-term organic traffic. Together, they maximize your search visibility in Louisville and Kentucky.

    Yes — Louisville Web Lab is a PPC and pay-per-click agency near me for businesses in Louisville, KY. We manage Google Ads, Facebook Ads, and LinkedIn campaigns locally. You work with a real team in Louisville — not a remote call center.

    The Empty Chair Offer is $7,500 for ninety days. I install the offer, the funnel page, the Google Business Profile rebuild, Google and Meta ads, call and form tracking, follow-up automation, missed-call text-back, booking, reactivation, and reviews. Fifteen paying patients in ninety days, or I refund the $7,500 and keep working at no fee until you get them. The Dormant Chair Recovery is $5,997 for sixty days and does the same work against your existing patient list with no advertising.

    Ninety days for the Empty Chair Offer, sixty for the Dormant Chair Recovery. The term and the number are fixed and written down before you pay. There is no retainer and nothing renews on its own.

    I work with healthcare practices: dental, vision, pain and musculoskeletal, ENT, rheumatology, and medical dermatology. I do not work with med spas or cosmetic surgery practices.

    Most practices see early movement in the first 30 to 60 days, like more booked calls, more form fills, and more new reviews. Bigger gains show up between months 3 and 6 as search, ads, and follow-up start working together.

    You get a plain-language monthly report that shows calls, forms, booked appointments, and cost per new patient. I track the numbers that tie to revenue, not vanity metrics.

    No. I am based in Louisville, Kentucky and work with practices across the country. Every engagement is founder-led, so you always talk to me.

    Read the offer, then apply. I look at your visibility, your ads, your website, your patient list, and your case values, and tell you which of the two offers fits. If neither fits, I say so.

    Why Louisville businesses trust us

    Founder-led

    Every account is run by Dustin Hobbs, the founder — not an account manager.

    Proven framework

    Hypothesize, test, measure, scale. Every campaign is run with reportable KPIs.

    Family-owned in Louisville

    Headquartered in Louisville, KY. We work the same market your customers live in.

    Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · PPC for Healthcare Practices — Paid Media & Lead Gen · Last updated

    Next Step

    Ready to grow your business?

    Fifteen paying patients in ninety days. This work is installed inside that offer, not sold on its own.

    The Engagement

    One System. One Fixed Fee.
    One Operator Accountable for the Math.

    I don't sell SEO. I don't sell ads. I don't sell social. I install one patient acquisition system — every channel, every touchpoint, every follow-up — and I run it myself. Two offers, both fixed price, both with the number written down before you pay. One practice per specialty per territory.

    What You Get

    A complete patient acquisition system — installed, optimized, and accountable.

    • Consistent visibility in local search and map pack
    • Google Ads driving immediate high-intent patient volume
    • SEO content that captures patients at every research stage
    • Automated review growth on Google and Healthgrades
    • CRM setup and automation tied to patient lifecycle
    • Every missed call becomes a followed-up opportunity
    • Full patient lifecycle automation from inquiry to reactivation
    • Quarterly strategy sessions and monthly performance reporting

    The Empty Chair Offer is $7,500 for ninety days. Fifteen paying patients, or I refund the $7,500 and keep working at no fee until you get them. The Dormant Chair Recovery is $5,997 for sixty days and uses no ad spend at all. Media is separate. You pay the platforms directly and I never mark it up.

    The Louisville Practice Growth Brief

    One short email a month: what is working in patient acquisition for private practices. No pitch, unsubscribe anytime.

    Email is required.

    Louisville PPC Pricing & Packages

    Three scopes of PPC management for Louisville businesses, all installed inside the offers, with media paid straight to the platforms. Every engagement starts with a free ad audit — a fixed fee and a fixed term, written down before you pay.

    PPC Starter

    Best for Louisville owner-led practices launching their first paid campaigns

    Scoped in your free growth plan
    • Single platform (Google Ads or Meta)
    • Up to 2 campaigns + 4 ad groups
    • Conversion tracking + call tracking setup
    • 1 dedicated landing page
    • Monthly performance report
    Most popular

    Louisville Growth PPC

    Best for established Louisville companies ready to scale lead volume

    Scoped in your free growth plan
    • Everything in PPC Starter
    • Google Ads + Meta + retargeting
    • Up to 6 campaigns with A/B ad testing
    • 3 dedicated landing pages
    • CRM + lead routing integration
    • Bi-weekly optimization calls

    Multi-Channel Dominate

    Best for high-spend or multi-location Louisville advertisers

    Scoped in your free growth plan
    • Everything in Louisville Growth PPC
    • Google + Meta + LinkedIn + YouTube
    • Unlimited campaigns + landing pages
    • Dedicated PPC strategist
    • Weekly reporting + attribution dashboard
    • Conversion rate optimization included

    Not sure which Louisville PPC package fits your business? and we'll recommend the right tier based on your goals, competition, and timeline.

    Learning Center

    Real Louisville PPC playbooks, budget benchmarks, and Google Ads strategy reads.