The Detail
Who this is for
- Independent practices offering dental implants and full arch, bariatric or medical weight loss, or plastic surgery.
- Practices willing to give SEO six months. It compounds; it isn't instant.
- Owners who want rankings measured against booked consults, not traffic for its own sake.
Not a fit: DSOs, private-equity or hospital-owned groups, chiropractic, urgent care, emergency, primary care or general family practice. If you're a Louisville business outside healthcare, I'm not the right SEO company for you.
What SEO means for a practice
A practice doesn't need to rank for "dentist". It needs to rank for "full arch implants Louisville", "bariatric surgery cost Kentucky" and the questions patients ask before they book. That's a smaller set of searches, worth far more per visitor, and most practices have no page that answers them.
01 — Deliverables
What I do
- Service-line pages: one strong page per procedure you want to grow, written for patients in your city and matched to what they search.
- Technical fixes: speed, crawlability, redirects, duplicate pages, and structured data served in the page itself, so Google and AI crawlers both read the whole site.
- Pages that compete with each other, merged: most practice sites split one search across several weak pages. Consolidating them is often the fastest win.
- Content that answers patients' questions: cost, recovery, candidacy and financing, written from what your patients actually ask, not filler blog posts.
- Links earned honestly: local organizations, professional associations and real partnerships. No purchased links or link networks.
- Local search and the map, handled with your Google Business Profile. Local SEO & Google Business Profile
- AI search, so assistants can read and cite your practice. AI search for practices
The Process
How the first six months work
Month 1, audit.
Rankings, Search Console, technical issues, competing pages and your competitors.Months 2–3, fix and build.
Technical fixes, page merges, service-line pages rewritten or created.Months 4–6, grow.
Content for the questions patients ask, links, and adjusting toward the searches that book consults.
I send a plain report every month: rankings for your procedures, search traffic, and booked consults from search.
What it's measured on
Rankings for the procedure-and-city searches that matter to you, organic traffic to those pages, and booked consults from search. Not total traffic and not keyword counts.
SEO on its own, or as part of the engine
You can hire me for SEO alone. Some practices need faster results than SEO can give and need ads and follow-up too; we'll talk about the engine on the call.
Questions answered
Questions
Why practices work with me
Founder-run
Dustin Hobbs builds and runs the work himself. There is no account manager in between.
Measured in paying patients
Reports count booked consults and started cases, not clicks or impressions.
You own everything
Your ad accounts, website, data and reporting are yours from day one.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · SEO for Healthcare Practices in Louisville — SEO · Last updated