About Louisville Web Lab

Est. Louisville, KY

Built in Louisville.
Built for the long term.

A founder-run healthcare marketing practice for independent dental implant, bariatric and plastic surgery practices. I build and run every plan myself, and every system has my family's name on it.

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Tell me about your practice.

I read every one myself. If the math doesn't work for your practice, I'll say so.

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2025

Louisville founded

Healthcare niches

Founder-led system

The name

Why the company is called LAB.

I started Louisville Web Lab in May 2025. Before that I spent fifteen years in management running trade compliance, working directly with US Customs. In that job a wrong number in a field isn't a typo. It's a violation, and somebody answers for it. I count patients the same way.

The name LAB represents what matters most:

Lindsay

Wife

Alayna

Daughter

Bentley

Son

LAB is my wife Lindsay, my daughter Alayna and my son Bentley. That's who's behind the guarantee.

The Hobbs Family

The founder

Why I started it.

I run every account myself. There is no account manager and no junior team, and there won't be. There are no twelve-month contracts either. If I have to trap you with a contract to keep you, I didn't do the job.

Local Knowledge

I'm Kentucky-based, and I work with practices across Kentucky and southern Indiana. Map results change street by street, so I track them from the neighborhoods your patients actually search from.
Related: Louisville SEO, Google Ads, and web design.

Louisville Marketing Services Louisville Resources GBP Optimization

Founded

2025

A founder-run practice marketing company, for independent practices in Kentucky and southern Indiana.

What's different

Most agencies report activity.
I report paying patients.

4 pillars

Family-owned & accountable

Built by a Louisville founder whose wife and kids are part of the company's name.

Systems over one-off tactics

Hire me for one service or the whole system. Either way it's measured in paying patients, not clicks.

Kentucky first

I work with practices in Kentucky and southern Indiana, and I'll tell you on the call if I can't serve yours.

Fast follow-up

Every inquiry gets answered fast and followed up until it books or says no.

1 — Founder-led: 1Founder-ledEvery account run by Dustin Hobbs.
90 — Day guarantee window: 90Day guarantee windowFifteen paying patients, or the fee comes back.

What I'm for

Put paying patients in independent practices' chairs, and count them honestly enough that you'd sign your name to the number.

The Engagement

One service, or the whole system.

Hire me for one service, or connect them into one system. Single services are quoted on the call, once I know your procedures and market. The whole system, the New-Patient Engine, is the only one that comes with a guarantee: fifteen paying patients in ninety days, or the full fee back and I keep working at no fee until you have them. It holds while the ad budget in your agreement is funded, paid straight to Google and Meta and never through me.

Can't fund ads right now? The Dormant Chair Recovery works the patients you already have, for sixty days, with no ad spend.

Book a call No ad spend? Start here

Want to see what a founder-led plan looks like for your practice?