For independent, family-owned, high-ticket practices only
A guaranteed dollar figure of scheduled production in 60 days, from patients you already own. Miss it and you get the entire $5,997 back.
No advertising. Not a dollar of it. I work the list you already paid for — the dormant patients and the treatment plans you diagnosed and presented that never got scheduled. $5,997 for 60 days.
The guaranteed figure is set from your own data at the audit and written into the agreement as a specific dollar number before you pay anything.
- $5,997, fixed
- 60 days
- No ad spend
- Full refund if the number is missed
The problem
The money is already inside your practice.
The treatment plan nobody scheduled
You diagnosed it. You presented it. The patient said they needed to think about it, walked out, and no one called them back. That case is still sitting in your software with a dollar value attached to it.
The patients who quietly stopped coming
People move, get busy, lose a job, change insurance. Almost none of them decided to leave you. They just stopped showing up, and nobody had time to find out why.
The recall list nobody works
Your front desk is answering the phone, checking people in, and chasing insurance. Working a list of two thousand names is a full-time job you never hired for. So the list sits there.
A dormant chair costs the same as a busy one
Rent, payroll, and equipment do not care whether the chair is full. An empty hour is the most expensive hour in the practice, and it is the one nobody puts a number on.
How it works
Sixty days. Every phase has a date.
- 01
Audit
I get read access to your practice management software and pull the real list — dormant patients, lapsed recall, and every treatment plan that was presented and never scheduled.
Days 1–7
- 02
The number
From your own data I set the guaranteed scheduled-production figure and write it into the agreement as a specific dollar amount. You see that number before you pay me anything.
Day 7
- 03
Build
Segmentation, message sequences, Speed to Lead, and tracking get built in GoHighLevel. Nothing goes out until the tracking can prove where a booking came from.
Days 7–14
- 04
Reactivation
Email, SMS, and voice go out in waves to the segments most likely to schedule. Responses are answered in seconds, not at the end of the day.
Days 14–45
- 05
Scorecard
Scheduled production is reconciled every week against the written number, so nobody is arguing about the count later.
Weekly
- 06
Day 60
We measure against the number in the agreement. Miss it and you get the full $5,997 back.
Measured
What you get
Everything below is built, run, and maintained by me.
- Patient list extraction and segmentation
- Unscheduled treatment plan recovery — the cases already diagnosed and presented that never got scheduled
- Reactivation across email, SMS and voice, built in GoHighLevel
- Speed to Lead, so the responses that come back do not die in a voicemail box
- Tracking, so every booking is provable inside your own software
You also keep
- The reactivation machine stays with you and reruns quarterly for twelve months at no additional fee
- A front desk script for handling the returning patient
- Full audit findings, yours to keep whether or not you continue
There is no ad budget on top of the $5,997, because this program runs no ads.
The guarantee
A dollar number, written down before you pay me.
At the audit I pull your dormant list and your unscheduled treatment plans. From that data I set a guaranteed scheduled-production figure — typically several times the fee — and write it into the agreement as a specific dollar amount. You see the number before you pay anything. If it is missed at day 60, you get the entire $5,997 back.
I will not put a figure on this page and pretend it applies to every practice. I do not know how many dormant patients you have until I look. Promising a number before seeing the list is how you end up writing a refund check.
Why the promise is in dollars, not leads
Scheduled production. Treatment that a patient from your existing list has accepted and had put on your schedule, with a dollar value attached to it in your own practice management software. Not a lead. Not a phone call. Not an estimate I email you. The number comes out of the same system you run your payroll against, which means you can audit the result yourself without taking my word for anything.
What has to be true
- You answer contacts generated during business hours within one business day
- You keep an agreed number of schedule slots open each week for returning patients
- I get read access to your practice management system for the term
If any of these slips, I tell you in writing and you have ten business days to fix it before the guarantee is affected. Scheduled production is reconciled every week on the scorecard, so nobody is arguing about the count at day 60.
Refunds are capped at the fee you paid me. The guarantee is void if the practice is sold, acquired, or joins a group during the term.
This is for you if:
- You're independent, private, or family-owned — you own the decision
- One case or patient episode is worth thousands, not hundreds
- Your work is elective or semi-elective — patients choose you
- You have a real patient list, built over years, with dormant names on it
- You have unscheduled treatment plans sitting in your software
- No ad spend required. This program uses no advertising at all
- You want a dollar figure in a contract, not a monthly report
This is not for you if:
- You're DSO-owned, PE-backed, corporate, or hospital-owned
- You're a chiropractic, urgent care, emergency, primary care, or general family practice
- Your average case is worth less than $5,000
- Your patient list is small or new — if there is nothing to mine, this program has nothing to work with, and I will tell you that at the audit
- You are not prepared to answer the phone when returning patients call back
- You need to run every decision past a committee
I turn away more practices than I take. That's what makes the guarantee possible.
Read this before you buy
This fixes your quarter. It does not change your position.
I sell this as the front door on purpose. It is the fastest thing I do and the least work for your team, and it has the smallest ceiling of anything on my list. Every patient it books is one you already own.
A patient list can only be mined once. When the dormant names have been called and the unscheduled treatment plans have been recovered, that money is on your schedule and it is not there to recover again. Ninety days later you are back where you started unless something upstream changed.
That is the honest reason this upgrades at day 60. The Empty Chair Offer — the New-Patient Engine — brings you patients who have never heard of you, and it is what actually changes your position. This buys you the cash and the proof to fund it.
Who you'll actually work with
One founder. Every account.
Dustin Hobbs founded Louisville Web Lab in 2023 in Louisville, Kentucky. He runs every recovery personally — the audit, the segmentation, the sequences, the scorecard review. There is no account manager, no junior team, and no handoff after you sign. When something needs fixing, you text the person who built it.
LAB stands for Lindsay, Alayna, and Bentley — his wife, daughter, and son. The company carries their names on purpose, which is most of why the guarantee reads the way it does.
- Family-owned
- Founder-led
- Louisville, KY
- Est. 2023
Questions
Straight answers
Last thing
A guaranteed dollar figure of scheduled production in 60 days, from patients you already own, with no ad spend. Miss it and you get the entire $5,997 back.
Or call Dustin directly at 502-648-3130.