Private Practice Marketing
Est. Louisville, KY
Own the search. Fill the schedule. Grow the practice.
We help private healthcare practices turn search visibility into scheduled appointments, qualified patients, and measurable growth — through websites, SEO, Google Business Profile, ads, and automation.
Built for independent, owner-operated practices — not hospital networks or private-equity roll-ups.
Start with a conversation
Tell us about your practice.
We respond within one business day — no high-pressure pitch.
- Five star Google rating
- A plus accredited rating with the Better Business Bureau
- One founder runs every account — no junior handoffs
- Cited by five AI engines: ChatGPT, Claude, Gemini, Microsoft Copilot, and Perplexity
Dustin is not only great to work with but truly understands how to drive results. I've been frustrated with vendors in the past who would just perform services and check boxes. Dustin is a true growth partner for my business and I'm so lucky to have found him. Would highly recommend to anyone looking to dominate the digital space.
Marina Gee — Practice owner, Louisville KY
Working with Dustin was an amazing experience. He truly went above and beyond to create a masterpiece website for me, making sure every detail was perfect and attending to all of my requests. He was easy to communicate with and made the whole process smooth and stress-free. You can tell he genuinely cares about his work and his clients. I couldn't be happier with the final result and highly recommend Dustin to anyone looking for a top-quality website!
John Ziesing — Practice owner, Louisville KY
We had a great experience working with Louisville Web Lab. They built our website from the ground up and did an excellent job bringing our vision to life. The site looks professional, runs smoothly, and has already helped us attract new customers. They also created and optimized our Google Business Profile, which has made a noticeable difference in our local visibility. On top of that, their work with Local Services Ads has been a game changer for generating quality leads. The team was responsive, knowledgeable, and easy to work with throughout the entire process. If you're looking for a company that understands digital marketing and delivers real results, we highly recommend Louisville Web Lab.
Eric Orm — Practice owner, Louisville KY
Why practices choose us
As a medical marketing agency Louisville KY practices trust, we make three commitments up front — because how we work is as important as what we build.
Founder-led
No juniors, no outsourcing. Every account is run by Dustin Hobbs, the founder.
Local exclusivity
We won't work with your direct competitor in your market.
Simple terms
A 3-month start, then month-to-month.
Also serving practices that need a new site — see our medical website design in Louisville, KY.
The Problem
You can’t fix what
you can’t see.What a medical marketing agency in Louisville, KY should show you first.
- 01
Your best procedures are booked by referral, so you can’t scale the ones with the best margin.
- 02
You’re paying for ads but nobody can tell you how many of last month’s new patients came from them.
- 03
Your Google Business Profile hasn’t been touched since it was created, and the practice three miles away has four times your review count.
Who We Serve
Three healthcare verticals.
Deep sub-specialty coverage.
We focus exclusively on patient acquisition for healthcare private practices. Within each vertical, we serve the full range of sub-specialties — from general practitioners to surgical specialists.
Dental & Orthodontics
Marketing systems for the full range of dental practices — from general dentistry to surgical specialties. We build patient pipelines that fill chairs and grow case mix.
- General Dentistry
- Cosmetic Dentistry
- Pediatric Dentistry
- Orthodontics
- Oral Surgery
- Endodontics
- Periodontics
- Dental Implants
Vision Care
Patient acquisition for vision practices ready to grow self-pay procedure volume — from routine eye care to refractive and cataract surgery. We capture patients at the moment of decision.
- Optometry
- Ophthalmology
- LASIK / Refractive
- Cataract Surgery
- Dry Eye Clinic
Pain & Musculoskeletal
Patient pipelines for the full range of musculoskeletal care — from chiropractic and physical therapy to regenerative medicine and orthopedic specialties. We own local search and out-convert competitors on reviews.
- Chiropractic
- Pain Management
- Regenerative Medicine
- Sports Medicine
- Orthopedic
- Physical Therapy
Practice in a different healthcare specialty? Book a diagnostic call — we'll tell you honestly whether we're the right fit or refer you to someone who is.
Our Approach
We prescribe.
We don’t quote.
Most agencies send a price list. We start with a diagnostic call.
We ask about your current patient flow, your case mix, what’s working in your digital presence — and what real growth looks like for your practice over the next 12 months. Then we prescribe exactly what we’d recommend.
If we’re the right fit, we’ll tell you. If we’re not, we’ll refer you to someone who is.
- 01
Diagnostic Call
30 minutes, no pitch, real questions.
- 02
Custom Prescription
One recommendation built for your practice.
- 03
Onboarding & Roadmap
MSA signed and recurring monthly billing established. Within 14 days you receive your 12-Month Growth Roadmap and the first phase of work begins.
- 04
We Execute
Your dedicated team builds and measures everything.
The first 90 days
What the 3-month engagement actually looks like.
Every engagement opens with a 3-month agreement, then a written 12-month roadmap delivered within 14 days of signature. Here is how those first twelve weeks are spent.
- 01Weeks 1–2
Diagnostic
What happens
- Technical SEO, Google Business Profile, ad account, and review audit
- We find what is leaking patients and write down the fix order
- Baseline numbers recorded so month three can be compared to month zero
You walk away with
A written diagnosis of where your patients are going instead of to you.
- 02Weeks 3–6
Build
What happens
- Patient lifecycle automation installed: missed-call text-back, intake routing, reminders, recall
- First procedure pages and SEO assets launched around your highest-margin cases
- Google Business Profile rebuilt and review requests turned on
You walk away with
A working patient path — every inquiry answered and tracked, not lost.
- 03Weeks 7–12
Compound
What happens
- Campaigns tuned against real conversion data from your own first weeks
- Reactivation sequences go out to dormant patients
- Monthly performance call, then the written 12-month growth roadmap
You walk away with
First measurable patient lift by month three, plus the 12-month roadmap in writing.
One system. Every lever your practice needs.
No vendor stack. No hand-offs. Every service below runs under one team and one roadmap.
Web Design Louisville
Conversion-focused, mobile-first sites built to book patients.
Louisville SEO Services
Rank #1 on Google and dominate the Map Pack in Louisville.
Google Ads Louisville
PPC campaigns that deliver qualified leads from day one.
Local SEO
Own the Google Map Pack in every neighborhood you serve.
Email Marketing
Automated sequences that nurture leads into booked patients.
Facebook Ads
Meta ad campaigns targeting your ideal patient profile.
CRM & Automation
Never lose a lead. Every inquiry followed up, tracked, and closed.
AI SEO & GEO
Get cited by ChatGPT, Claude, Gemini, and Perplexity.
Reputation Management
Build a wall of five-star reviews across every platform.
The fix — a proven patient acquisition system that runs consistently, so you can focus on patient care.
Answer Engine Optimization
Get found in AI search, not just Google.
Patients now ask ChatGPT, Gemini, and Copilot for provider recommendations before they open a map or click a search result. We optimize your practice for citations inside those AI answers — the same authority signals that got Louisville Web Lab named an AI-Cited Agency by Microsoft Copilot.
This is Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): structured data, entity clarity, review depth, and authoritative content that large language models trust when a patient asks, "who's the best dentist near me?"
Straight answer
What this costs
Practice engagements start at $3,497 per month, plus a one-time $3,497 onboarding fee.
The onboarding fee is charged once at signup, so your first payment is $6,994 — onboarding plus your first month. After that it is $3,497 per month.
Commit to a full year and the retainer is $34,970 instead of $41,964— twelve months for the price of ten. The onboarding fee still applies.
Where you land depends on your specialty, how competitive your market is, and how much of the system needs to be installed versus repaired. We set the exact number on the diagnostic call — but you shouldn’t have to book a call to find out whether we’re in your range.
Results on file
The numbers we can actually show you.
48
monthly leads, up from 15
Louisville home services (anonymized)
Six months of technical SEO, a rebuilt Google Business Profile, local pages, and geo-targeted ads.
Top 3
Google Map Pack for core keywords
Same engagement — from page 3
Over a dozen Louisville service keywords moved into the local three-pack and held there.
41%
lower cost per lead
Paid + organic working together
Reviews went from 12 to 47 at a 5.0 rating, which pulled paid cost per acquisition down with it.
Who you’ll actually work with
Every account runs through me.
I started Louisville Web Lab after years of watching good businesses pay agencies for work nobody could explain. Reports full of charts, no answer to the only question that matters: how many new customers did this bring in? So I built the kind of shop I wanted to hire — small on purpose, one person accountable, and every number tied back to real appointments.
I work with private practices because the math is clean and the stakes are real. A dental implant case, a LASIK consult, a pain evaluation — each one has a knowable value, so we can prove whether the system is working. I handle the diagnostic call, write your roadmap, and stay on your monthly performance call myself. No junior team, no handoff after the sale. If something in your account is off, you are talking to the person who can fix it.
— Dustin Hobbs, Founder
Book a Diagnostic CallFrequently Asked
Questions practice owners ask before the Diagnostic Call
Straight answers on how engagements work, what we charge, and what the first ninety days look like.