Private Practice Marketing
Est. Louisville, KY
A paying patient is a started case, not a lead and not a booked appointment. Miss fifteen in ninety days and you get the entire fee back. The program requires practice-funded advertising spend, paid straight to the platforms and never marked up.
If you will not fund media, say so and I will point you at the other door. Both are below. Independent, family-owned, high-ticket practices only — no DSOs, no private-equity roll-ups, no hospital networks.
Start with a conversation
We respond within one business day — no high-pressure pitch.
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Two doors
Door one · You can fund the advertising spend
Fifteen paying patients in ninety days. A fixed fee. You fund the advertising spend, substantial revenue a month, directly with the platforms. It is never marked up. Miss fifteen and you get the full fee back, and I keep working at no fee until you have fifteen.
Door two · You will not fund ad spend
Sixty days, no advertising at all. I work the patients you already own — the dormant list and the treatment plans that were presented and never scheduled. The guaranteed production figure is set from your own data at the audit and written into the agreement before you pay. Miss it and you get a full refund.
If neither fits — you are DSO-owned, private-equity backed, hospital-owned, or you run a chiropractic, urgent care, emergency, primary care or general family practice — I am not the right person, and I will say so on the call instead of taking your money.
Dustin is not only great to work with but truly understands how to drive results. I've been frustrated with vendors in the past who would just perform services and check boxes. Dustin is a true growth partner for my business and I'm so lucky to have found him. Would highly recommend to anyone looking to dominate the digital space.
Marina Gee — Google review, Louisville Web Lab client
Working with Dustin was an amazing experience. He truly went above and beyond to create a masterpiece website for me, making sure every detail was perfect and attending to all of my requests. He was easy to communicate with and made the whole process smooth and stress-free. You can tell he genuinely cares about his work and his clients. I couldn't be happier with the final result and highly recommend Dustin to anyone looking for a top-quality website!
John Ziesing — Google review, Louisville Web Lab client
We had a great experience working with Louisville Web Lab. They built our website from the ground up and did an excellent job bringing our vision to life. The site looks professional, runs smoothly, and has already helped us attract new customers. They also created and optimized our Google Business Profile, which has made a noticeable difference in our local visibility. On top of that, their work with Local Services Ads has been a game changer for generating quality leads. The team was responsive, knowledgeable, and easy to work with throughout the entire process. If you're looking for a company that understands digital marketing and delivers real results, we highly recommend Louisville Web Lab.
Eric Orm — Google review, Louisville Web Lab client
Why practices choose us
As a medical marketing agency Louisville KY practices trust, I make three commitments up front — because how I work is as important as what I build.
No juniors, no outsourcing. Every account is run by Dustin Hobbs, the founder.
I won't work with your direct competitor in your market.
Two offers, both published. a fixed fee for ninety days, or a fixed fee for sixty days with no ad spend. No retainer.
Also serving practices that need a new site — see our medical website design in Louisville, KY.
The Problem
Your best procedures are booked by referral, so you can’t scale the ones with the best margin.
You’re paying for ads but nobody can tell you how many of last month’s new patients came from them.
Your Google Business Profile hasn’t been touched since it was created, and the practice three miles away has four times your review count.
Who We Serve
I only work on high-ticket healthcare. A single case or patient episode has to be worth substantial revenue. Routine and low-value care does not clear that bar, so I turn it down.
Implant & Full-Arch Dentistry
Marketing built for surgical and restorative dental cases — implants, full-arch, and adult orthodontics. One case is a high-value case on its own, so the arithmetic works.
Vision & Refractive Surgery
Patient acquisition for elective vision procedures — LASIK, SMILE, refractive lens exchange, and premium-lens cataract surgery. Self-pay decisions made at the moment of search.
Orthopedics, Spine & Interventional Pain
Patient pipelines for procedural musculoskeletal care — orthopedic surgery, spine, sports medicine, interventional pain, and regenerative procedures. Procedural cases only, not chiropractic or physical therapy.
Practice in a different healthcare specialty? Read the Empty Chair Offer — it lists the case-value bar and the specialties I turn down.
How I Work
Most agencies sell hours and send reports. I sell one outcome.
The Empty Chair Offer is a fixed fee for ninety days. You get fifteen paying patients, or I refund the fee and keep working at no charge until you have them. Media is separate — paid straight to the platforms, never marked up.
No ad spend? The Dormant Chair Recovery is a fixed fee for sixty days and works the patient list you already have.
If your practice fits, I’ll tell you. If it doesn’t, I’ll point you to someone who can help.
Ninety days. Fifteen paying patients, or the full fee comes back.
I look at your market, your case values, and your schedule. If the math does not work, I say so.
I install the pieces myself — site, search, reviews, follow-up. No handoff.
We count paying patients, not clicks. Miss fifteen and you get the full fee back.
The Empty Chair Offer
A fixed fee for ninety days. The program also requires practice-funded advertising spend, substantial revenue a month, paid straight to the ad platforms and never marked up. Here is how those ninety days are spent. (The Dormant Chair Recovery runs the same build over sixty days with no ad spend.)
What happens
You walk away with
A written diagnosis of where your patients are going instead of to you.
What happens
You walk away with
A working patient path — every inquiry answered and tracked, not lost.
What happens
You walk away with
Fifteen paying patients by day ninety, or I refund the full fee and keep working at no charge until you get them.
No vendor stack. No hand-offs. These are the components I install inside the two fixed-price offers — not services sold on their own.
Conversion-focused, mobile-first sites built to book patients.
Rank #1 on Google and dominate the Map Pack in Louisville.
PPC campaigns that deliver qualified leads from day one.
Own the Google Map Pack in every neighborhood you serve.
Automated sequences that nurture leads into booked patients.
Meta ad campaigns targeting your ideal patient profile.
Never lose a lead. Every inquiry followed up, tracked, and closed.
Get cited by ChatGPT, Claude, Gemini, and Perplexity.
Build a wall of five-star reviews across every platform.
The fix — a proven patient acquisition system that runs consistently, so you can focus on patient care.
Answer Engine Optimization
Patients now ask ChatGPT, Gemini, and Copilot for provider recommendations before they open a map or click a search result. We optimize your practice for citations inside those AI answers — the same authority signals that got Louisville Web Lab named an AI-Cited Agency by Microsoft Copilot.
This is Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): structured data, entity clarity, review depth, and authoritative content that large language models trust when a patient asks, "who's the best dentist near me?"
Straight answer
I sell two fixed-fee offers with written terms.
The Empty Chair Offer is a fixed fee for ninety days. Fifteen paying patients in that window, or I refund the full fee and keep working at no charge until you get them. It needs about its own advertising spend — roughly practice-funded advertising spend — paid straight to the ad platforms. I never mark media up and I never touch it.
The Dormant Chair Recovery is a fixed fee for sixty days and uses no ad spend at all. It runs against your existing patient list, and the guaranteed production number is calculated from your own numbers at the audit and written into the agreement before you pay.
There is no menu, no retainer, and no number invented on a call. Individual services are components inside one of the two offers, not line items you buy separately.
Results on file
48
monthly leads, up from 15
Louisville home services (anonymized)
Six months of technical SEO, a rebuilt Google Business Profile, local pages, and geo-targeted ads.
Top 3
Google Map Pack for core keywords
Same engagement — from page 3
Over a dozen Louisville service keywords moved into the local three-pack and held there.
41%
lower cost per lead
Paid + organic working together
Reviews went from 12 to 47 at a 5.0 rating, which pulled paid cost per acquisition down with it.
Who you’ll actually work with
I started Louisville Web Lab after years of watching good businesses pay agencies for work nobody could explain. Reports full of charts, no answer to the only question that matters: how many new customers did this bring in? So I built the kind of shop I wanted to hire — small on purpose, one person accountable, and every number tied back to real appointments.
I work with private practices because the math is clean and the stakes are real. A dental implant case, a LASIK consult, a pain evaluation — each one has a knowable value, so we can prove whether the system is working. I run the fit check, build the pieces, and count the paying patients myself. No junior team, no handoff after the sale. If something in your account is off, you are talking to the person who can fix it.
— Dustin Hobbs, Founder
See the Empty Chair OfferFrequently Asked
Straight answers on the two fixed-price offers, the guarantee, and what the first ninety days look like.
One short email a month: what is working in patient acquisition for private practices. No pitch, unsubscribe anytime.
