Free tools
Tools for practice owners who want the numbers before the call.
Three lead-gated tools built to give you a real answer in under two minutes. The results are yours — the Patient Growth System is what turns those numbers into booked appointments.
ROI
Healthcare Marketing ROI Calculator
See booked appointments, first-visit revenue, 12-month LTV, and ROI multiple on any monthly marketing spend.
Open toolPaid Search
Google Ads Cost Calculator for Practices
Estimate clicks, leads, cost per lead, and cost per booked appointment by specialty and budget.
Open toolLocal SEO
Practice Visibility Grader
A 10-question self-assessment that produces a letter grade plus a prioritized fix list for local search visibility.
Open toolThe System
Part of the Patient Growth System
Louisville Web Lab sells one thing: a complete Patient Growth System installed as a single engagement, prescribed per practice after a Diagnostic Call. No à-la-carte services. No tiers. No menus.
Every tool on this page exists to give you an honest first look. When you're ready to install the full system, the Diagnostic Call is the entry point.
One System. One Engagement. One Team Accountable for the Math.