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    For independent, physician-supervised weight-loss programs only

    Medical weight loss marketing with a number in the agreement: fifteen paying program patients in 90 days.

    My fee is $7,500, fixed. You fund $300 a day in ad spend, about $9,000 a month, paid straight to the platforms and never marked up. Miss fifteen and you get the entire $7,500 back and I keep working at no fee until you have fifteen.

    Weight-loss and GLP-1 advertising is heavily restricted on Google and Meta. The campaign is built to those rules, which is a limit on what the ads can say. One practice per territory. I have no healthcare case study to show you yet, so I take the risk instead.

    See the Empty Chair OfferNo ad spend? Start here
    • 15 paying weight-loss patients in 90 days
    • $7,500, fixed
    • Refund + free work if missed
    • One practice per territory

    The real problem

    Demand is not the problem. Restrictions and speed are.

    Patients are already looking for this. The category is policed by the ad platforms and undercut by telehealth, and both are solvable in how the campaign is built.
    • 01

      The ad platforms restrict this category

      Google and Meta both apply extra rules to weight-loss advertising, and GLP-1 medications carry their own restrictions on top. Ads that name a drug, promise a result, or imply a body-image problem get rejected. The campaign has to be written to those rules, not around them.

    • 02

      You are competing with telehealth on price

      A national app quotes a monthly number in one screen. Your program includes labs, dosing, and a physician who is accountable for it, and none of that is visible before the first call.

    • 03

      The program is sold as a prescription, not a program

      Patients who came for a drug leave when the drug gets cheaper somewhere else. Patients who bought a supervised program stay for the term.

    • 04

      The enquiry volume is high and the intake is slow

      This is one of the few categories where the phone actually rings. If nobody answers inside a few minutes, that patient is on a telehealth signup page before the day is over.

    The arithmetic

    Put in your own program value.

    You know your number better than I do. Enter what one program patient is actually worth across the term and see fifteen of them against what they cost.

    Monthly fees, medication, labs and visits combined across the term you actually see — not the first month.

    Paying patients across 90 days

    Fifteen is the number I guarantee. Thirty and forty-five are there so a larger practice can model up.

    Gross production at 15 program patients

    $0

    My fee, fixed
    −$7,500
    Media you pay the platforms
    −$27,000
    All-in cost
    $34,500

    Net: $-34,500

    Media is paid directly to the platforms at $300 a day. It never passes through me and I never mark it up. If the math does not work at your case value, I will say so on the call instead of selling you anyway.

    This is your arithmetic, not a projection and not a guarantee. The only number I guarantee is fifteen paying patients in 90 days.

    What gets installed

    The same engine as the Empty Chair Offer, built for a restricted category.

    • 01

      The offer

      One program, priced and described plainly, with what the patient gets each month made concrete. Physician supervision is the difference, so it is the message.

    • 02

      Compliant creative

      Copy and imagery written to Google and Meta weight-loss policy from the start: no drug-name claims, no before-and-after promises, no personal-attribute targeting. That keeps the accounts running.

    • 03

      The funnel

      A single page built for the consult, with qualification, monthly cost and what supervision includes answered before the form.

    • 04

      The recovery

      AI follow-up answers in seconds, day or night, and keeps working the contact until it books or dies. Missed calls get texted back automatically.

    • 05

      The scoreboard

      A shared scorecard we both watch. Paying program patients are reconciled on it every week against the written target of fifteen.

    • Weight-loss program offer and messaging built for one service line
    • Ad creative written to Google and Meta weight-loss and health policy
    • Dedicated program consult funnel page with monthly cost stated up front
    • Google Business Profile rebuild and management
    • Google Ads campaign build and management
    • Meta Ads campaign build and management
    • Call tracking and form tracking
    • AI follow-up assistant, 24/7
    • Missed-call text-back
    • Consult booking automation
    • Reactivation campaigns to your existing patient list
    • Retention sequences for patients already in the program
    • Review generation and response
    • Shared weekly scorecard of paying program patients
    • Direct line to the founder, not a ticket queue

    You fund your own ad budget, paid directly to the platforms. $300 a day, about $9,000 a month. I never mark it up or touch it.

    The guarantee

    The Empty Chair Guarantee

    Fifteen paying patients in 90 days. If I don't deliver fifteen, you get a full refund of the $7,500 and I keep working at no fee until you have fifteen. That is a refund and continued work, not one or the other. You cannot end this engagement worse off than you started it.

    I can only write that because I take one practice per specialty per territory, and because I turn down practices I don't think I can deliver for.

    What counts as a paying patient

    A paying patient. Not a lead, not a booked appointment, not a consultation. Someone who is new to your practice or hasn't been seen in more than eighteen months, who came through the engine and is tracked and attributed to it, who attended a consultation and accepted treatment on a service named in our agreement, and who has made a payment or signed a financing agreement. That definition goes in the agreement close to word for word, because it is the sentence everything else rests on.

    What has to be true

    • You hold $300 a day in ad spend for the full 90 days, paid directly to the platforms
    • You return contacts generated during business hours within one business day
    • You keep an agreed number of consult slots open each week for the program
    • You approve creative inside the platform rules I write it to
    • I get access to your practice management system, ad accounts and Google Business Profile

    If any of these slips, I tell you in writing and you have ten business days to fix it before the guarantee is affected. Counts are reconciled every week on the scorecard, so nobody is arguing about them at day 90.

    Refunds are capped at the fees you paid me. Media spend is never refunded. The guarantee is void if the practice is sold, acquired, or joins a group during the term.

    This is built for you if:

    • You're independent, private, or family-owned — you own the decision
    • A physician or supervising provider runs the program, not a standing order nobody watches
    • Your average program value over its term is worth more than $5,000
    • You have appointment capacity for fifteen more program patients in the next ninety days
    • You can fund $300 a day in ad spend, about $9,000 a month
    • You can hold a stable supply of the medications your program depends on
    • You want a number in a contract, not a monthly report

    This is not for you if:

    • You're DSO-owned, PE-backed, corporate, or hospital-owned
    • You can't or won't fund $300 a day in media
    • Your program is worth less than $5,000 per patient over its term
    • You want to advertise a medication by name or promise a specific amount of weight lost
    • Nobody in the office can answer a new enquiry the same day
    • You want the cheapest option on the market
    • You're not prepared to answer the phone when it rings

    I also do not work with DSO-owned, private-equity backed, corporate or hospital-owned practices, or with chiropractic, urgent care, emergency, primary care and general family practice.

    Questions

    Straight answers

    A paying patient. Not a lead, not a booked appointment, not a consultation. Someone who is new to your practice or hasn't been seen in more than eighteen months, who came through the engine and is tracked and attributed to it, who attended a consultation and accepted treatment on a service named in our agreement, and who has made a payment or signed a financing agreement. That definition goes in the agreement close to word for word, because it is the sentence everything else rests on.

    Yes, inside the rules, and the rules are strict. Google and Meta both restrict weight-loss advertising, and prescription medications add further limits — no naming the drug in the creative, no promising a specific result, no targeting people by an implied personal attribute. So the campaign sells physician-supervised care and the consult, not a medication. That is a real constraint on how this is written, and I would rather you hear it now than after the first account rejection.

    $7,500 for the ninety days, fixed. Separately you fund $300 a day in media directly to the platforms — about $27,000 across the term. It never passes through me and I never mark it up. All in, fifteen paying patients costs roughly $2,300 each. What that is worth depends on what your program is worth over its term, and you know that number better than I do, so the calculator on this page takes yours.

    What one patient is worth across the whole program, not the first month. If a patient pays monthly for six months, use the six-month total. Use the term you actually see, not the term you hope for.

    It happens in this category even with compliant creative. I handle the appeal and rebuild inside the rules, and the guarantee stands. That risk is mine to manage, which is part of what the fee buys.

    Then this program is not for you. It does not work below that floor and saying otherwise would be selling a guarantee I could not keep. I run a separate 60-day program that works from your existing patient list with no ad spend at all.

    No. There is no finished healthcare case study on this site. Instead of borrowed numbers, the number goes in the agreement and I carry the refund risk.

    No. One practice per specialty per territory. If yours is taken I will tell you instead of selling you a diluted version.

    Last thing

    Fifteen paying program patients in 90 days. Miss it and you get the entire $7,500 back, and I keep working at no fee until you have fifteen.

    See the Empty Chair OfferNo ad spend? Start here

    Or call Dustin directly at 502-648-3130.

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