Procedure Pages
One page per operation — candidacy, technique, recovery, next step.
This page is for surgical podiatry only: bunion and hammertoe correction, and reconstructive and surgical foot and ankle work. A bunion correction, a flatfoot reconstruction, an Achilles repair or an ankle stabilization is a decision a patient makes over weeks, and it is worth thousands of dollars. That is the work this offer is built around. Routine nail and callus care, diabetic maintenance visits and orthotics-only practices do not qualify as high-value cases this offer runs on, so I do not take them.
HIPAA-aware form handling
No PHI logged, BAA-ready vendor stack.
Built to WCAG 2.1 AA
Accessibility standards on every build.
Consent-first tracking
A2P 10DLC-compliant SMS, opt-in every step.
Read the full HIPAA & ADA compliance overview.
Why This Niche
The Market Is Ready. The Question Is Whether You Are.
High value
Average case value required before this offer makes sense.
Surgical
Bunion and hammertoe correction, reconstruction, ligament and tendon repair.
The Channel Stack
The Patient Acquisition System We Build
Local SEO
"Bunion surgery [city]," "foot and ankle surgeon," "Achilles repair specialist."
Google Business Profile
Surgical category, photos, and reviews on the profile patients compare first.
Google Ads
Paid coverage on procedure terms while organic pages mature.
Review Engine
Post-operative review requests, timed to the follow-up visit.
Consult Follow-Up
Missed-call text back and nurture for patients still deciding on surgery.
Services Inside The Stack
Every channel above is delivered by one of our specialist services. Explore the individual disciplines that power this system:
How surgical foot and ankle marketing works
Surgical patients search by procedure and by problem: "bunion surgery [city]," "flatfoot reconstruction surgeon," "torn Achilles repair," "ankle instability specialist." Each of those gets its own page that explains candidacy, what the operation involves, recovery time and what happens if they wait. I optimize the Google Business Profile for the surgical category, publish those procedure pages, and put paid search behind the terms where a consult is worth the click.
Why the procedure page decides the case
A general podiatry page pulls in everyone with sore feet. A page about minimally invasive bunion correction pulls in a smaller group already weighing surgery. Those readers want recovery timelines, before-and-after expectations, surgeon credentials and a straight answer about pain. Give them that and the consult request comes from someone who is close to booking rather than someone shopping for a nail trim.
Where paid search and follow-up close the gap
Organic pages take time and surgical schedules do not fill themselves in the meantime. Paid search covers the procedure terms while the pages mature. Missed-call text back turns an after-hours call into a conversation inside a minute. Consult follow-up keeps a patient who is still deciding in contact with the practice instead of drifting to the next surgeon. Every inquiry is tracked to the term and page that produced it.
The Engagement
One service, or the whole system.
Hire me for one service, or connect them into one system. Single services are quoted on the call, once I know your procedures and market. The whole system, the New-Patient Engine, is the only one that comes with a guarantee: fifteen paying patients in ninety days, or the full fee back and I keep working at no fee until you have them. It holds while the ad budget in your agreement is funded, paid straight to Google and Meta and never through me.
Can't fund ads right now? The Dormant Chair Recovery works the patients you already have, for sixty days, with no ad spend.
The Next Step
One offer.
A counted outcome.
I check the fit before anyone pays anything. Single services and the whole system are fixed fee and fixed term — no open-ended retainer.
- 01
Check if you're a fit.
If I don't think I can deliver for your practice, I tell you up front.
- 02
I run the fit check.
I review your case values, your search presence, and your patient list — and tell you plainly whether the math works.
- 03
You get a straight answer.
If your practice fits, you get a fixed price and a fixed term. If it doesn’t, I point you somewhere better.
No obligation. No high-pressure pitch. Just a real plan.
Book a callThe Real Numbers
What Patient Volume Means to Your Practice
Reconstructive foot and ankle cases can carry the kind of procedure value a guarantee needs. Routine podiatry usually does not. The Diagnostic Call is where we decide whether your case mix fits.
Frequently Asked Questions
Answers For Foot & Ankle Surgery · Est. Louisville, KY Practice Owners
Surgical and procedural ones. Reconstructive foot and ankle surgery, bunion and hammertoe correction, ligament and tendon repair, and sports injury procedures. The case has to be worth thousands and the patient has to be choosing to have it done.
No. Routine nail and callus care, diabetic maintenance visits and orthotics-only practices do not qualify as high-value cases this offer is built on, so I do not take them. Those patients will still find a well-built practice site, but I do not position or sell around them.
Paid search and missed-call follow-up can produce booked consults within weeks. Procedure pages and map pack movement generally take 60 to 90 days to show, then keep compounding.
Yes. I am based in Louisville and work in other markets as well. The build is the same; the local research is rebuilt per market.
Calls, form fills and texts are tracked to their source. Reporting is by procedure and by consult, so you can see which operations the spend actually filled.
Two options. The Empty Chair Offer is ninety days with a fixed fee and a refund if I miss the number. The Dormant Chair Recovery is sixty days with no advertising, working patients you already have.
Explore The System
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If we're the right fit, we'll tell you. If we're not, we'll refer you to someone who is.