Procedure Pages
One page per operation — candidacy, technique, recovery, next step.
Foot & Ankle Surgery · Est. Louisville, KY
Est. Louisville, KY
Marketing For Reconstructive Foot And Ankle Surgery Practices
Built for the surgical and procedural end of foot and ankle care — bunion and hammertoe correction, flatfoot reconstruction, ankle instability repair and sports injury procedures.
See the Empty Chair Offer
Tell us about your practice.
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This page is for surgical podiatry only: bunion and hammertoe correction, and reconstructive and surgical foot and ankle work. A bunion correction, a flatfoot reconstruction, an Achilles repair or an ankle stabilization is a decision a patient makes over weeks, and it is worth thousands of dollars. That is the work this offer is built around. Routine nail and callus care, diabetic maintenance visits and orthotics-only practices do not clear the $5,000 case-value bar this offer runs on, so I do not take them.
HIPAA-aware form handling
No PHI logged, BAA-ready vendor stack.
ADA / WCAG 2.1 AA
Accessibility standards on every build.
Consent-first tracking
A2P 10DLC-compliant SMS, opt-in every step.
Read the full HIPAA & ADA compliance overview.
Why This Niche
The Market Is Ready. The Question Is Whether You Are.
$5K+
Average case value required before this offer makes sense.
Surgical
Bunion and hammertoe correction, reconstruction, ligament and tendon repair.
1
Practice per specialty per territory.
The Channel Stack
The Patient Acquisition System We Build
Local SEO
"Bunion surgery [city]," "foot and ankle surgeon," "Achilles repair specialist."
Google Business Profile
Surgical category, photos, and reviews on the profile patients compare first.
Google Ads
Paid coverage on procedure terms while organic pages mature.
Review Engine
Post-operative review requests, timed to the follow-up visit.
Consult Follow-Up
Missed-call text back and nurture for patients still deciding on surgery.
Services Inside The Stack
Every channel above is delivered by one of our specialist services. Explore the individual disciplines that power this system:
How surgical foot and ankle marketing works
Surgical patients search by procedure and by problem: "bunion surgery [city]," "flatfoot reconstruction surgeon," "torn Achilles repair," "ankle instability specialist." Each of those gets its own page that explains candidacy, what the operation involves, recovery time and what happens if they wait. I optimize the Google Business Profile for the surgical category, publish those procedure pages, and put paid search behind the terms where a consult is worth the click.
Why the procedure page decides the case
A general podiatry page pulls in everyone with sore feet. A page about minimally invasive bunion correction pulls in a smaller group already weighing surgery. Those readers want recovery timelines, before-and-after expectations, surgeon credentials and a straight answer about pain. Give them that and the consult request comes from someone who is close to booking rather than someone shopping for a nail trim.
Where paid search and follow-up close the gap
Organic pages take time and surgical schedules do not fill themselves in the meantime. Paid search covers the procedure terms while the pages mature. Missed-call text back turns an after-hours call into a conversation inside a minute. Consult follow-up keeps a patient who is still deciding in contact with the practice instead of drifting to the next surgeon. Every inquiry is tracked to the term and page that produced it.
The Engagement
One System. One Fixed Fee.
One Operator Accountable for the Math.
I don't sell SEO. I don't sell ads. I don't sell social. I install one patient acquisition system — every channel, every touchpoint, every follow-up — and I run it myself. Two offers, both fixed price, both with the number written down before you pay. One practice per specialty per territory.
What You Get
A complete patient acquisition system — installed, optimized, and accountable.
- Consistent visibility in local search and map pack
- Google Ads driving immediate high-intent patient volume
- SEO content that captures patients at every research stage
- Automated review growth on Google and Healthgrades
- CRM setup and automation tied to patient lifecycle
- Every missed call becomes a followed-up opportunity
- Full patient lifecycle automation from inquiry to reactivation
- Quarterly strategy sessions and monthly performance reporting
The Empty Chair Offer is $7,500 for ninety days. Fifteen paying patients, or I refund the $7,500 and keep working at no fee until you get them. The Dormant Chair Recovery is $5,997 for sixty days and uses no ad spend at all. Media is separate. You pay the platforms directly and I never mark it up.
The Next Step
One offer.
A counted outcome.
I check the fit before anyone pays anything. The two offers are fixed price and fixed term — no retainer, no quote invented on a call.
- 01
Check your territory.
One practice per specialty per market. If yours is taken, I tell you up front.
- 02
I run the fit check.
I review your case values, your search presence, and your patient list — and tell you plainly whether the math works.
- 03
You get a straight answer.
If your practice fits, you get a fixed price and a fixed term. If it doesn’t, I point you somewhere better.
No obligation. No high-pressure pitch. Just a real plan.
See the Empty Chair OfferThe Real Numbers
What Patient Volume Means to Your Practice
A reconstructive foot or ankle case runs into the thousands. That is why the arithmetic behind a guarantee works here and does not work for routine podiatry. Run your own case values against the math before you talk to me.
Frequently Asked Questions
Answers For Foot & Ankle Surgery · Est. Louisville, KY Practice Owners
Surgical and procedural ones. Reconstructive foot and ankle surgery, bunion and hammertoe correction, ligament and tendon repair, and sports injury procedures. The case has to be worth thousands and the patient has to be choosing to have it done.
No. Routine nail and callus care, diabetic maintenance visits and orthotics-only practices do not clear the $5,000 case-value bar this offer is built on, so I do not take them. Those patients will still find a well-built practice site, but I do not position or sell around them.
Paid search and missed-call follow-up can produce booked consults within weeks. Procedure pages and map pack movement generally take 60 to 90 days to show, then keep compounding.
Yes. I am based in Louisville and work in other markets as well. The build is the same; the local research is rebuilt per market. I take one practice per specialty per territory.
Calls, form fills and texts are tracked to their source. Reporting is by procedure and by consult, so you can see which operations the spend actually filled.
Two options. The Empty Chair Offer is ninety days with a fixed fee and a refund if I miss the number. The Dormant Chair Recovery is sixty days with no advertising, working patients you already have.
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If we're the right fit, we'll tell you. If we're not, we'll refer you to someone who is.