- 1Your practice
- 2Nearby practice
- 3Nearby practice
The goal is the top three of the map pack for the procedures you want, in the towns your patients drive from.
The Detail
Who this is for
- Independent practices offering dental implants and full arch, bariatric or medical weight loss, or plastic surgery.
- Practices with a real, staffed location. Google's guidelines don't allow virtual offices or mailboxes, and I won't build a profile on one.
- Owners who will ask happy patients for reviews, because nobody can do that part for you.
Not a fit: DSOs, private-equity or hospital-owned groups, chiropractic, urgent care, emergency, primary care or general family practice.
What decides the map pack
Google says its local results come down to three things: relevance (does your profile match the search), distance (how close you are to the searcher) and prominence (how well known and well reviewed you are). You can't move your building. You can control relevance and prominence, and that's where the work goes.
Reviews that describe what you do
Reviews are part of prominence, and they're also what Google and AI assistants read to work out what you're known for. "Great staff" says nothing. A review that names the treatment and the doctor says everything. I set up a review request process tied to completed visits and help you reply to every review. You and your patients write the reviews; nobody else should.
Google Business Profile optimization for Louisville practices
- The right primary category, with services filled in under it. I learned this one on my own profile: a correct category with an empty service list leaves relevance on the table.
- One service entry per procedure you want to be found for, each with a plain description.
- Current photos of the building, the team, the rooms and the technology.
- Posts for procedures, providers and practice news.
- A booking or consult link where your scheduling system supports it.
New practice or new location? Profile setup
If you're opening, moving or adding a location, I set up the Google Business Profile from the start: verification, the right categories and services, hours, photos and a booking link, so it starts ranking instead of starting wrong. If a profile already exists under an old owner or a duplicate, I help you claim or merge it.
Local listing management
Your practice appears on dozens of sites you didn't create: Apple Maps, Bing, Healthgrades, Vitals, Zocdoc, Yelp, Facebook and data aggregators that feed others. I find them, correct the name, address, phone, hours and services, remove duplicates, and keep them consistent when anything changes. Mismatched listings confuse both Google and the AI assistants that draw on them.
Your website and your listings, saying the same thing
- Service-line pages for each procedure, written for the city you serve, matching what your profile says.
- Consistent name, address and phone across Google, Apple, Bing, Healthgrades, Vitals, Zocdoc and the directories that matter for your specialty.
- Structured data that tells search engines and AI assistants which practice, which services, which location.
The Process
How the first ninety days work
Weeks 1–3, audit and rebuild
Profile, categories, services, photos, listings cleanup, service pages.Weeks 4–8, reviews and content
Review requests live, posts going out, service pages published.Weeks 9–12, measure and adjust
Grid tracking, calls and direction requests from the profile, booked consults.
After ninety days it moves to monthly upkeep, or we stop.
Why local SEO now matters for AI search too
When someone asks ChatGPT, Gemini or Grok who to see, the answer often draws on Google Business Profiles, reviews and practice websites. The same work that wins the map pack makes you easier for an assistant to recommend. AI search for practices
Map pack results depend on where the searcher stands
Someone searching from St. Matthews sees a different map than someone in Jeffersontown. So I track your position across a grid of points around the practice, not one citywide average, and report how it moves.
What it's measured on
Map pack position for your procedure plus city, calls and direction requests from your profile, and booked consults.
Local SEO on its own, or as part of the engine
You can hire me for local SEO alone. If you need ads, the website and follow-up too, we'll talk about the engine on the call.
Questions answered
Questions
Why practices work with me
Founder-run
Dustin Hobbs builds and runs the work himself. There is no account manager in between.
Measured in paying patients
Reports count booked consults and started cases, not clicks or impressions.
You own everything
Your ad accounts, website, data and reporting are yours from day one.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · Local SEO, Google Business Profile and Local Listings for Healthcare Practices — Local SEO · Last updated