Dustin Hobbs

Founder & CEO of Louisville Web Lab. Based on our experience working with 50+ small businesses across Kentucky and the U.S., Dustin specializes in SEO, paid media, and marketing automation that generate real leads — not vanity metrics.

Patients ask ChatGPT and Perplexity for provider recommendations dozens of times a day. The practice the AI names is the practice that gets the call. Here is how to be that practice.

How ChatGPT Picks Which Practices to Recommend

• Strong, consistent entity footprint across the open web
• Citable, structured content that directly answers patient questions
• Third-party authority — press, association memberships, healthcare directories
• Patient signals — strong reviews on Google, Healthgrades, Vitals
• Recency — content updated within the last 6–12 months

The 6-Step Plan to Get Cited

1. Tighten Your Entity Footprint

Same NAP across Google, Apple Maps, Bing Places, Healthgrades, Vitals, Zocdoc, Doximity, and your local chamber. Inconsistencies confuse AI engines and tank citation odds.

2. Build a Knowledge-Graph-Friendly Site

MedicalBusiness, Physician/Dentist/Optometrist, MedicalSpecialty, Service, and FAQPage schema. Author bios on every piece of clinical content.

3. Publish Direct-Answer Content

Long-form guides that answer the exact questions patients ask AI: "Is LASIK worth it?," "How much do dental implants cost?," "Can a chiropractor help sciatica?" Use H2 questions and answer in the first 40–60 words.

4. Earn Third-Party Validation

Local press features, podcast interviews, healthcare publication contributions. AI engines weight off-site validation heavily.

5. Maintain Review Velocity

Steady recent reviews on Google and specialty directories matter more than total count.

6. Track Your AI Visibility

Run patient queries in ChatGPT, Perplexity, and Gemini weekly. Note which competitors are cited and reverse-engineer why.

Niche-Specific Citation Plays

• Dental & ortho — Invisalign and implant queries are the highest-volume AI searches; depth content wins
• Vision care — LASIK candidacy guides and dry-eye treatment comparisons get cited regularly
• Pain & chiropractic — condition explainers (sciatica, herniated disc, neck pain) are AI-citation gold

Book a diagnostic call for a citation audit — how often you currently appear in AI responses and where competitors are beating you.

How does ChatGPT decide which businesses to recommend?▼

A combination of entity authority, structured content, third-party validation, review signals, and content recency. The practices with consistent, citable web presence win.

Can I pay ChatGPT to recommend my practice?▼

No. Recommendations come from the AI's training data and live web sources — they cannot be bought. The work is earning the citation through authority signals.

How long does it take to start getting cited?▼

Most practices see early AI citations within 60–120 days of consistent AEO/GEO work. Citation share grows as authority signals compound.

Should I focus on ChatGPT, Perplexity, or Google AI Overviews?▼

The signals overlap heavily. Optimize for all three at once — the tactics that earn citation in one tend to lift the others.

Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · How to Get Your Healthcare Practice Cited by ChatGPT · Last updated 2026-04-24