The Detail
Who this is for
- Independent practices offering dental implants and full arch, bariatric or medical weight loss, or plastic surgery.
- Practices whose current site is slow, out of date, or doesn't explain the procedures you want more of.
- Owners who want the website measured on booked consults, not on how it looks.
Not a fit: DSOs, private-equity or hospital-owned groups, chiropractic, urgent care, emergency, primary care or general family practice. If you're a Louisville business outside healthcare, I'm not the right web designer for you.
What medical website design has to do
A patient researching full arch implants or bariatric surgery is making a big, expensive decision, usually over weeks. The site has to answer their questions in order: do you do this procedure, who would do it, what does it involve, how do people pay for it, and what happens next. Most practice sites answer those on one crowded "Services" page, or not at all.
01 — Deliverables
What I build
- A page for each procedure you want to grow, written for patients in your city: what it is, who it's for, the provider, financing, and the consult process.
- Provider pages with real credentials, because patients choose a doctor, not a logo.
- A consult request path on every page: a short form, click-to-call, and online booking where your scheduling system supports it.
- Fast on a phone: a light front end, compressed images, and Core Web Vitals checked before launch.
- Readable by search engines and AI assistants: the full text and structured data served in the page itself, not assembled later by JavaScript. I've audited practice-style sites that score green in SEO tools and send AI crawlers an empty page; I build so that can't happen.
- Connected follow-up: every form submission saved and sent to your team immediately, with the follow-up sequence behind it.
- Privacy built in: no patient detail collected in a plain contact form, and no analytics tags on pages where patient information is entered.
New site or redesign
If your current site has a good domain history and pages that already rank, I'll redesign around them: keep the URLs that earn traffic, redirect the ones that don't, and rebuild the rest. If the site is beyond saving, I'll build new and move what's worth keeping. Either way, nothing that ranks today gets lost in the switch.
How I build it
Each site is designed for the practice, not adapted from a purchased theme. I build with modern AI-assisted tools, which is part of why a build takes weeks instead of months, and I write, design and review every page myself before it goes live. You talk to me throughout, not an account manager.
The Process
How a build works
Weeks 1–2, plan
Procedures to grow, page list, content gathered, current site and rankings audited.Weeks 3–5, build
Design, procedure pages, provider pages, forms, booking, tracking.Week 6, launch
Redirects, speed and crawler checks, Search Console, then go live.
After launch, the site can stay with me for hosting and updates, or move to you.
What you own
Your domain, your Google Business Profile and your analytics are in your name from the start. If we stop working together, the site is transferred to your own account.
What it's measured on
Booked consult requests from the site, by procedure, and how many of them came from search. Not page views.
A website on its own, or as part of the engine
You can hire me for the website alone. Some practices need the whole system instead: ads, follow-up and the guarantee that comes with it. We'll work out which on the call.
Weighing a DIY platform? Read Louisville Web Lab vs GoHighLevel.
Questions answered
Questions
Why practices work with me
Founder-run
Dustin Hobbs builds and runs the work himself. There is no account manager in between.
Measured in paying patients
Reports count booked consults and started cases, not clicks or impressions.
You own everything
Your ad accounts, website, data and reporting are yours from day one.
Written and reviewed by Dustin Hobbs, Founder of Louisville Web Lab · Website Design for Healthcare Practices in Louisville — Website Design · Last updated