How a Louisville Business 3x'd Their Leads in 6 Months
Real results from a Louisville service company using our SEO, Google Ads & GBP optimization system.
- 15 — Monthly leads, before
- 48 — Monthly leads, after
- 41% — Lower cost per lead
The Challenge
A Louisville-based home services company in Jefferson County was struggling with online visibility. Despite serving communities across St. Matthews, Jeffersontown, and Prospect, they were invisible in the Google Map Pack and generating fewer than 15 leads per month from organic search.
Their website was outdated, their Google Business Profile was incomplete, and they had no structured SEO strategy in place. Competitors in the Louisville market were outranking them for every high-intent keyword.
Our Solution
Technical SEO Overhaul
Fixed site speed, schema markup, mobile optimization, and internal linking architecture across their entire Louisville website.Google Business Profile Optimization
Complete GBP rebuild with optimized categories, weekly posting, photo strategy, and review generation targeting Louisville neighborhoods.Local Content Strategy
Created Louisville-specific landing pages targeting neighborhoods like Middletown, Anchorage, and the Highlands with unique, relevant content.Google Ads Campaign
Launched hyper-local PPC campaigns geo-targeted to Jefferson County, Bullitt County, and Oldham County with conversion tracking.CRM Integration
Connected their lead pipeline to an automated CRM with follow-up sequences, ensuring no Louisville lead was lost.
The Results
- Top 3 — Map Pack for core keywords
- 48 — Monthly leads
- 5.0 — Google Business Profile rating
Within 6 months, the client moved from page 3 to the Google Map Pack top 3 for over a dozen Louisville service keywords. Monthly leads jumped from 15 to 48, and their cost per acquisition dropped by 41%.
Their Google Business Profile went from 12 reviews to 47, with a perfect 5.0 rating. Weekly GBP posts and photo uploads kept engagement signals strong.
"Louisville Web Lab completely transformed our online presence. We went from barely showing up on Google to dominating the Map Pack in our area. The leads are consistent, qualified, and actually turn into paying customers."
Ready to Get Results Like This for Your Louisville Business?
Book a Diagnostic Call and discover how we can grow your leads.