What's inside
Most owners can tell me what a full-arch case is worth. Almost none can tell me what one costs to get.
- 1$ ______ per started case
What a started case is actually worth to you.
Collected, after financing. Not the figure on the treatment plan.
- 2______ consults per case
How many held consultations it takes to start one case.
Last quarter, from your own schedule. Held, not booked. Started, not accepted.
- 3$ ______ ceiling
The most you'll pay for one started case.
Set before anyone quotes you anything. Cost per lead counts the cheapest thing in your funnel.
- 4______ hrs median gap
The gap between an inquiry and a human being.
168 hours in a week; an eight-to-five practice is attended for 45 of them. A two-week test, no software, no spend.
- 5______ unscheduled plans
The money already inside the practice.
Two reports in your practice management software that most owners have never run.
What's deliberately not in it
No industry benchmarks
An average across a thousand markets tells you nothing about yours.
No case study
I'm going to tell you what I don't have before I tell you what I do. I don't have a completed healthcare result yet, and I won't borrow somebody else's.
No lead metrics
Leads, clicks and booked consults can all go up while the bank balance doesn't. If a number can do that, it's not in here.
Who it isn't for
- The average case is under $5,000.
- The practice is DSO, private equity or hospital-owned.
- The surgical day can't open capacity in writing.
- Chiropractic, urgent care, emergency, primary care or general family practice.
Not because the work is lesser. The value of a single patient there is too low for this math to work.
Questions