Healthcare marketing for New Albany practices
New Albany is the Floyd County seat, on the Ohio River across the Sherman Minton Bridge from western Louisville. Its practices sit along State Street, Charlestown Road and Grant Line Road, near Baptist Health Floyd, and draw patients from Floyd County and from Louisville.
I work with independent dental implant and full arch, bariatric and medical weight loss, and plastic surgery practices. In New Albany that means showing up when someone in 47150 searches for your procedure, and when someone in Louisville searches for a practice worth the drive across the bridge.
Marketing a practice on the Indiana side of the river
- Ads that include both sides of the river. A Google Ads campaign targeted to "Kentucky" or a tight Louisville radius quietly excludes Floyd County. I set targeting so your own patients can see your ads.
- A Google Business Profile that names your real service area: New Albany, Floyd County and the Louisville neighborhoods you actually draw from, not a radius that cuts the state line in half.
- Reviews that mention New Albany. Patients describing where they came from is one of the few local signals you can grow on purpose.
What I do for New Albany practices
Why practices work with me
- You work with Dustin Hobbs directly. No account manager.
- Every report counts booked consults and started cases.
- Single services or the whole system, fixed fee and fixed term, written down before you pay.
- Your ad accounts, website and data are yours.
Serving New Albany, Indiana and the Louisville Area
FAQs About Healthcare Marketing in New Albany
Can a New Albany practice rank for Louisville searches?
Yes, for some of them. Google weighs distance heavily in the map results, so a New Albany practice won't win "near me" searches in eastern Louisville. It can win procedure searches, like full arch or a specific surgeon's name, where patients are willing to cross the bridge. I build for the searches you can actually win.
Do you only work with Kentucky practices?
No. I'm based on the Louisville side, and Southern Indiana is part of the same market. Patients cross the river both ways for care.
Which practices do you work with in New Albany?
Independent dental implant and full arch, oral surgery and periodontics, bariatric and medical weight loss, and plastic surgery practices. I don't work with DSOs, private-equity groups or hospital-owned practices.
How is the work measured?
In booked consults and started cases, not clicks or rankings. Every report counts patients.